Group Product Director, Professional Promotion, Gastroenterology

Description

The company is Johnson & Johnson's Innovative Medicine unit, which develops medicines and treatments with a focus on patients. This role sits within the Immunology marketing team, which develops medicines for immune disorders.

This is a people leadership role for a Group Product Director in Gastroenterology marketing, based in Horsham, Pennsylvania. You will lead the professional marketing for Gastroenterology, report to the Director of Marketing, and act as a leader within the Immunology marketing team.

Gastroenterology is a highly visible product in the Immunology portfolio, and the role carries a significant career opportunity. The work involves heavy contact with many stakeholders and requires you to lead without formal authority, including with senior management.

Responsibilities

• Develop, retain and motivate a high-performing marketing team in a fast-moving environment.
• Own the HCP marketing strategy, positioning, messaging and tactics for Gastroenterology, including field-facing assets such as the Interactive Visual Aid, and non-personal promotion such as websites and HCP media plans.
• Lead, together with the Thought Leader Liaison team, relationships with Key Opinion Leaders and professional education through peer-to-peer programs and advisory boards.
• Work with sales leadership and Learning Excellence to plan and run regular field training, so the field team is ready on strategy and new data.
• Partner with the Commercial Excellence team to turn data into insights that guide strategy.
• Work with Medical Affairs, Global Marketing, Finance, Sales and cross-franchise marketing to find new differentiation opportunities, build U.S. business plans and turn clinical data into commercial opportunities.
• Build and manage relationships with external agencies and internal partners to deliver priority tactics on time.
• Work with legal, medical, regulatory and HCC to get marketing materials approved.
• Plan ahead across functions for Gastroenterology data, competitor moves and market events, deliver the HCP marketing tactical plan and keep improving it.
• Put the needs and well-being of the people we serve first, guided by Our Credo.
• Perform other duties as assigned. This list is not exhaustive.

Requirements

• A bachelor's degree (B.A. or B.S.) is required. An MBA or another related advanced degree is preferred.
• At least 10 years of commercial or related business experience, including at least 5 years in pharmaceutical marketing.
• People leadership experience is required.
• A proven record of business results, strong storytelling and comfort trying new approaches.
• Strong learning agility and command of clinical data are preferred.
• Ability to influence large, diverse teams without direct authority is required.
• Strong verbal, written and executive communication skills, plus proven presentation skills, are required.
• Sales or sales leadership experience is preferred.
• Experience managing agency and vendor relationships is required.
• A record of working successfully with sales teams is preferred.
• A strong sense of urgency, a big-picture view and attention to detail.
• Ongoing review of the competitive landscape to guide strategic choices.
• Innovative, proactive and analytical, with strong business acumen.
• Strong leadership and decision-making, with the ability to influence and collaborate with a team to deliver results.
• Interest in emerging technologies such as AI, shown through experimenting, iterating and applying new tools over time, is preferred.
• Experience building team AI literacy and confidence, promoting trusted and responsible AI use and sound judgment in applying AI-driven insight, is preferred.
• Required skills: none listed.
• Preferred skills: Agile Leadership, Brand Marketing, Brand Positioning Strategy, Continuous Improvement, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Developing Others, Execution Focus, Fact-Based Decision Making, Financial Analysis, Inclusive Leadership, Leadership, Product Development Lifecycle, Product Management, Product Portfolio Management, Product Strategies, Stakeholder Management, Strategic Thinking, Succession Planning.

Conditions

Based in Horsham, PA, three days per week in the office.

May require up to 20% domestic travel.

The company is committed to an interview process that meets applicants' needs and offers accommodations to people with disabilities on request.

The company provides an equal-opportunity workplace that values diversity.