Performance Marketing Director (TikTok Shop)

Description

The company is hiring a Performance Marketing Director to lead its TikTok Shop work across its Health Care brands and grow its social commerce business.

This person will be the in-house expert on social commerce, working with brand leaders and cross-functional teams to build a top-tier social commerce setup that drives real business growth.

The role calls for commercial judgment, strong operations, and a growth-focused mindset. The company wants a builder who handles uncertainty well, picks things up fast, questions the usual way of doing things, and wants to shape where social commerce goes next. Prior TikTok Shop experience is welcome but not required.

Responsibilities

• Own the company's TikTok Shop strategy, operations, capability growth, and rollout of proven practices across Health Care brands.
• Build best-in-class performance marketing models for social selling and digital commerce.
• Set up the infrastructure this work depends on: tagging, measurement, digital tools and dashboards, staffing, and organization and process.
• Take charge of channel forecasting and inventory planning with Brand Online and Supply Planning colleagues.
• Use platform tools to monitor sales, ad spend, marketing KPIs, and campaign results to guide shop management and strategy.
• Produce weekly brand-level reports and insights with a clear way to turn them into action, and run the regular meetings that present them to brand leadership.
• Lead teams across Brand, Marketing, Media, Supply Chain, Planning, IT, Finance, Customer Service, and Digital Commerce to build scalable social commerce operations and clear obstacles to growth.
• Make external agencies answerable for commercial growth, operational excellence, and ongoing optimization against agreed goals.
• Work with TikTok and other platform account teams.
• Monitor the competitive landscape and turn what you see into practical recommendations.

Requirements

• At least 6 to 8 years in eCommerce, DTC, social commerce, marketplaces, or a closely related field.
• Proven background in integrated media planning with a performance marketing focus.
• Proven record of managing external agencies or vendors.
• Real interest in social commerce, TikTok trends, and TikTok Shop.
• Strong project management and communication skills.
• Comfortable with data, with hands-on use of platform analytics, dashboards, and performance metrics.
• Experience working in a fast-paced, cross-functional setting.
• Strong drive to grow digital sales through media, and a belief that more is possible.
• Proven ability to handle ambiguity, move quickly, challenge conventional thinking, and build new capabilities from scratch.
• P&L fluency (a plus).
• Direct TikTok Shop experience (a plus, not a requirement).

Conditions

Full-time position, job number R000158201, in the Experienced Professionals segment.

Based at the Mason Bus and Innovation Ctr.

Starting pay range is $144,000.00 to $190,000.00 per year.

Pay depends on factors such as office location, role, degree or credentials, relevant skills, and experience, and your recruiter can share the range for your location during hiring.

Visa sponsorship is not available for this role, and the company's work authorization FAQ covers who is eligible to be hired.

The company is an equal opportunity employer that does not discriminate on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, and unemployed candidates are not disadvantaged.

Benefits

• Total rewards include salary, bonus where applicable, and benefits.