Senior Marketing Manager, Strategic Content Development, U.S

Description

The company is a global professional services firm with over 22,000 people in more than 60 countries, working across real estate, infrastructure, energy and natural resources.

The company also reports more than 10,000 professionals in 50 countries, delivering ambitious, highly technical projects and asset programs for major global clients.

The company is majority owned by CBRE Group, Inc., the largest commercial real estate services and investment firm in the world, and partners hold a significant minority stake. The two firms work together on program, project and cost management worldwide.

Its services include program, project, cost, asset and commercial management, controls and performance, procurement and supply chain, net zero and digital solutions.

The United States is a high-growth market for the company, which aims to become the leading asset advisory and capital programs provider across real estate, infrastructure, and energy and natural resources.

A marketing and proposal development team builds the brand and helps client-facing staff win new work and grow existing accounts.

This role leads strategic content for thought leadership, executive communications, presentation storytelling and market messaging, for internal and external audiences across channels.

You will work with senior leaders, subject matter experts and marketers to turn complex ideas into clear stories that position the firm as a trusted advisor.

Success means raising the firm's reputation through thought leadership, increasing executive influence through speaking, sharpening market differentiation, improving executive presentations and business writing, building partnerships with experts across the organization, and supporting growth and client engagement.

Responsibilities

• Plan and run strategic content initiatives that match business priorities, growth goals and market opportunities.
• Work with business leaders and subject matter experts to spot relevant industry trends, client problems and emerging topics.
• Lead the briefing and writing of thought leadership pieces such as articles, white papers, reports, perspectives, blogs and executive commentary, alongside the experts themselves.
• Set up and maintain editorial calendars that support market visibility and business targets.
• Make sure all content reflects the firm's brand, voice, positioning and quality standards.
• Track industry developments and competitor activity to find new content opportunities.
• Help selected spokespeople prepare for events and thought leadership launches.
• Write keynote speeches, conference presentations, panel talking points, executive briefs and presentation scripts.
• Work with spokespeople to shape clear narratives for specific audiences and business goals.
• Advise on messaging, storytelling and positioning.
• Build persuasive presentation storylines that make complex topics clear.
• Create PowerPoint presentations for conferences and internal leadership events.
• Turn technical, operational and commercial material into engaging visual stories.
• Set presentation best practices and keep key communications consistent.
• Work with designers and marketers to raise the quality and impact of presentations.
• Lead the development and refinement of sector, service line and corporate value propositions.
• Run messaging workshops with subject matter experts.
• Build messaging frameworks that explain market differentiation and client value.
• Support marketing and lead generation campaigns through strong positioning and content.
• Keep messaging consistent across marketing, communications and pursuit materials.
• Build strong working relationships with key stakeholders across the business.
• Hold interviews and workshops to draw out insights and develop content.
• Work with regional and global marketing teams to make the most of content opportunities and keep them aligned.
• Juggle multiple priorities and deadlines without lowering quality.
• Act as the center of excellence for storytelling and thought leadership content.

Requirements

• Required: a bachelor's degree in communications, journalism, marketing, English, public relations or a related field.
• Required: 8-12+ years of experience in strategic content, thought leadership, executive communications, corporate communications or professional services marketing.
• Required: experience in consulting, engineering, construction, real estate, infrastructure, legal, accounting or other professional services organizations.
• Required: experience building thought leadership programs.
• Required: experience using generative AI platforms for ideas and research.
• Required: experience checking AI-generated copy for factual accuracy.
• Required: a proven record of writing for senior executives and subject matter experts.
• Required: excellent writing, editing and storytelling skills.
• Required: strong interviewing and relationship-building skills.
• Required: advanced PowerPoint and presentation storytelling skills.
• Required: the ability to turn complex information into clear, concise and compelling content.
• Required: experience managing many stakeholders and competing priorities.
• Required: a solid grasp of business, marketing and client-focused communication.
• Preferred: experience supporting C-suite or senior executive communications.
• Preferred: familiarity with business development, pursuits and client engagement.
• Preferred: experience working in a matrixed or global organization.
• Core competencies include strategic thinking, executive communications, storytelling and narrative development, thought leadership, stakeholder management, business acumen, presentation development, influence and collaboration, project management and editorial excellence.

Conditions

On-site requirements may change based on client needs.

You may take on SOX control duties where they apply, and must follow them.

The company promotes a healthy, productive and flexible working environment that respects work-life balance.

The company is an equal opportunity employer and welcomes applications from all parts of the community.