Director, Consumer Marketing Team Lead, US HIV Treatments

Description

The company has spent more than 35 years working on treatment and prevention of HIV. Its HIV business unit has three marketed products, one product under FDA review, and an active research pipeline.

The role is on the launch team for the HIV treatment portfolio, which includes assets in marketed, launch and late-stage development. You will help set the direction for major launches in the HIV market.

You will lead a Customer Agile Team (CAT) and own brand strategy and execution. You will report to the Executive Director, U.S. Commercial Leader (USCL), HIV Treatments. The role is based in the Upper Gwynedd, PA office.

The team includes several direct reports who are brand marketers, along with specialists in campaign design, development and measurement. You will turn brand priorities into practical, creative plans that set strategic direction, deliver clear value to customers and meet stakeholder expectations. The position is senior and is meant to build your strategic and commercial leadership for future roles.

Responsibilities

• Build, lead and mentor a high-performing CAT made up of marketing, campaign design, development and measurement experts.
• Own the CAT's strategic priorities and quarterly objectives, and run agile planning so the team can adjust quickly to shifting business needs.
• Set brand and HCC strategy and act as the subject matter expert on the market and HCC customer insights.
• Create and run HCC promotional campaigns and marketing solutions for hard problems, approaching them with new ideas.
• Pull and synthesize insights from multiple data sources to guide strategic decisions, improve promotional impact, and set and track marketing KPIs.
• Present the consumer strategy and execution plan clearly to internal teams and external audiences.
• Work with stakeholders across the enterprise, including Data & Analytics, Policy, Payer Marketing, Global Communications, Regulatory, Legal/Compliance and the Ecosystem Lead.
• Manage agency relationships and the budget.
• Advise on portfolio strategy, including go-to-market approaches and cross-brand synergies.
• Work with the other Directors on the Leadership Team to keep coordination, transparency and prioritization on track.
• Education: bachelor's degree or equivalent (BA/BS). An MBA or equivalent is preferred.

Requirements

• At least 10 years of combined experience in pharmaceutical marketing, customer segment marketing and/or payer marketing.
• A record of building and running marketing strategies and campaigns for pharmaceuticals across clinical development, pre-launch, brand launch and post-launch optimization.
• Experience leading product positioning and branding, and using data to guide decisions.
• Strong verbal and written communication, with the ability to give clear, persuasive presentations and engage diverse internal and external stakeholders.
• Comfort with change and a history of working across teams, including marketing, sales, medical and other cross-functional partners, to deliver business results.
• Solid business acumen and experience managing a budget.
• HIV experience is preferred.
• Deep knowledge of omnichannel marketing, digital and non-digital, and experience working with agencies.
• Preferred: understanding of US commercial and regulatory requirements; field sales and/or sales leadership experience; familiarity with agile tools such as Jira and Mural.
• Required skills include accountability, adaptability, agency management, brand planning, brand positioning, brand strategy, business marketing, creativity, customer insights, digital marketing, healthcare marketing, market access, marketing automation, marketing budget management, marketing partnerships, marketing processes, market positioning, market research, omnichannel marketing, people leadership, pharmaceutical sales marketing, presentation preparation, product launches, product marketing, and 9 more.

Conditions

Regular employee, full time, not a contract role.

Based in the USA, Pennsylvania, North Wales (Upper Gwynedd) as the primary location.

Base salary range at the primary location: $190,800.00 to $300,300.00. Final pay depends on education, qualifications, certifications, experience, skills, geographic location, legal requirements and business needs. Eligible for annual bonus and long-term incentive where applicable.

Travel: about 10%.

No relocation support. No visa sponsorship.

Flexible work arrangements are not applicable. No shift is indicated. A valid driving license is not required. No hazardous materials.

Posting end date is 11/3/2026; apply by the day before that date.

The company is an equal opportunity employer and considers candidates with arrest and conviction records in line with San Francisco's Fair Chance Ordinance.

Benefits

• Medical, dental and vision coverage, plus other insurance for employees and families.
• Retirement benefits including a 401(k).
• Paid holidays, vacation, and compassionate and sick days.
• Full benefits details are available on the company's careers site.