Senior Associate, Paid Media

Description

The company is a health technology business that makes health information, doctor search and related services easier to find and use, reaching over 40 million people every month.

The Senior Associate, Paid Media sits on the Digital Performance Marketing team and owns paid media programs from start to finish for pharma and health brands across the company's publisher and health sites.

You will own the strategy, execution and results for your programs, act as a trusted partner to internal teams, and help shape how the team grows.

The company was formed as a joint venture between two parent companies.

Responsibilities

• Own paid media programs from launch planning through delivery and results, mainly on Meta and Google, so each program meets its goals at a healthy margin.
• Build targeting and audience strategies for condition-specific programs that balance scale, cost efficiency and the audience quality partners pay for.
• Lead creative and messaging tests and work with creative teams to refresh assets and lift performance.
• Monitor performance, find the cause of issues, and make optimization decisions on your own to improve delivery and efficiency.
• Manage budgets and monthly cost forecasts, keep spend tied to goals, and raise revenue or margin risks early.
• Present clear performance readouts and recommendations to internal stakeholders, covering wins, risks and opportunities.
• Work with Sales, Client Services, Ad Operations, Site Marketing, Product Marketing and Performance teams to launch programs on time and solve delivery problems.
• Mentor and support junior team members by sharing best practices and helping them grow in campaign management.
• Keep up with platform, privacy and industry changes, and lead tests of new channels, automation and AI-assisted workflows that make the team more efficient.

Requirements

• Bachelor's degree in Marketing, Advertising, Business or a related field, or equivalent experience.
• 3-5 years of hands-on paid media experience, including owning campaigns end to end.
• A proven record of running campaigns and budgets against delivery or revenue goals.
• In-depth knowledge of Meta Ads Manager and/or Google Ads, including testing, targeting and optimization strategy.
• Strong analytical skills to diagnose performance issues and turn data into clear decisions without help.
• Excellent project management and organization, with the ability to own several programs and priorities at once.
• Advanced Excel or Google Sheets skills, including complex formulas, pivot tables, pacing and forecast models.
• Ability to work well with cross-functional and partner-facing teams.
• Strong written and verbal communication, including presenting results to stakeholders.
• Preferred: experience in health, pharma or publisher-side media.
• Preferred: SQL or experience working with large datasets, such as in Databricks.
• Preferred: forecasting or P&L exposure, including margin and cost planning.
• Preferred: experience mentoring or training junior team members.

Conditions

Hybrid role: the team works in the office Tuesday through Thursday, and you may work remotely on Mondays and Fridays if you choose.

Office location: 1101 Red Ventures Dr, Fort Mill, SC 29707.

Starting salary is $80,000 - $90,000, based on geographic location, qualifications and experience.

No visa sponsorship is offered for this role at this time.

This posting is for a current vacancy, and the employer intends to fill it by 1/28/2027.

Under various state Fair Pay Acts, this section summarises the pay elements for this role. Benefits are subject to eligibility requirements.

The company is an equal opportunity employer and does not discriminate on any protected basis, and hiring is based solely on merit and qualifications.

Benefits

• Medical, dental and vision health insurance.
• Life insurance and short- and long-term disability insurance.
• Flexible spending accounts and an HSA.
• Paid time off and holiday pay.
• 401(k) with company match.
• Paid parental bonding program.
• Pharmacy benefits and commuter benefits.
• Employee assistance program, mental health support and wellness coaching.
• Income protection plans and pet services plans.
• Gym and fitness center discount program.