Senior Vice President, Performance Marketing – Travel and Spend Offers Cross-Sell

Description

Position Summary

The U.S. Consumer Cards (USCC) delivers a wide array of cards, payments, lending products to individual consumers and small businesses. To deliver on our brand promise, we must operate as a truly client-centric organization, driving a high tech, high touch experience for the full Citi relationship, particularly in the U.S. To do so, we have aligned our structure with our strategy to ensure we win in the U.S., our largest market, and drive greater client-centricity across product, segment, and geography.

This role in Marketing & Franchise Development team is focused on Existing Customer Digital Sales and enabling next-gen existing customer experiences as they login to Mobile App or Online Banking. This individual would lead our Post Login cross-sell strategy to existing customers, across Travel, Spend and Loyalty offers, growing share and size of wallet. This role is an engine of growth, and this individual would lead a Digital Sales P&L function across multiple products/offers, reporting to the Head of Digital Sales and Marketing Capabilities.

Responsibilities

• Define end-to-end Performance Marketing roadmap and strategy to drive digital sales growth for existing customers.
• Lead and own the scorecard KPIs like Digital Sales, Funnel conversion metrics, Shoppers, across Online and Mobile Banking, that Citi will use to drive existing customer cross-sell and define end-state success, leading with a Performance Marketing mindset.
• Lead and own, Offer Placement & Merchandizing strategy on Mobile App, Online Banking with data driven performance marketing insights, Test & Learn initiatives and new feature recommendations.
• Accelerate Personalization at scale for existing customer logged-in experiences across Mobile and Web.
• Partner with USCC teams like Product, Marketing, Analytics and Digital to drive core KPIs, digital experience innovation and act as Digital Marketing SME for New Product launches/enhancements.
• Leverage research, analytics, data-driven insights to develop marketing roadmaps, improve user experience and increase client engagement.
• Create experiences that drive repeat and loyal buyers of Citi’s products and solutions.
• Identify innovations and lead “test and learn” experiments to increase customer value.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Requirements

• 10+ years of experience in financial services or with fintech leading Performance Marketing, Digital Sales P&L, with experience managing high-performing teams with demonstrable and measurable results.
• Deep knowledge of Digital Sales Funnel, Mobile merchandizing strategy enabling end-2-end horizontal customer journey.
• Experience translating complex marketing objectives into real-time Next-Best-Action (NBA) strategies using Pega CDH, increasing targeted/event-based campaign conversion rates.
• Understanding of Adobe Analytics, Adobe Target, and passion around emerging technologies and how they will change consumer experiences.
• Seasoned, passionate, and mission-driven marketing, digital, and analytics professional with a demonstrated ability to develop a vision, drive and manage the execution, and deliver top-tier results.
• Demonstrated sound business judgment, analytical acumen, consumer-centric mindset and communication skills.
• Clear reputation for motivating teams to deliver unique and differentiating solutions to complex business problems.
• Compelling storyteller, excellent written and verbal communication skills with an expertise of articulating strategy and actions to key decision makers and stakeholders across the organization.
• Education:
• Bachelor’s degree required in business or finance-related study; Master’s degree preferred.
• This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
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• Job Family Group:
• Marketing
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• Job Family:
• Digital & Social Media Marketing
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• Time Type:
• Full time
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• Primary Location:
• New York New York United States
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• Primary Location Full Time Salary Range:
• $163,600.00 - $245,400.00
• In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
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• Most Relevant Skills
• Please see the requirements listed above.
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• Other Relevant Skills
• For complementary skills, please see above and/or contact the recruiter.
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• Anticipated Posting Close Date:
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• Automated Processing and AI
• We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.
• Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.
• Illinois residents – AI Notice and Right
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• View Citi’s EEO Policy Statement and the Know Your Rights poster.