Manager, Paid Social

Description

The company runs luxury health, wellness and hospitality clubs. You will be the in-house owner of its paid social channels, setting direction and the roadmap.

You will push the agency to produce top-quality work and connect creative, audiences, budget and results.

You own the testing program and how paid social performance is measured and reported. You will work with Marketing Analytics on what gets tracked, how the team learns, and how results are shared across the company.

Responsibilities

• Define objectives and OKRs, the split between prospecting and retargeting or loyalty spend, and which platforms (Meta, TikTok, LinkedIn), formats and geographies to prioritize.
• Write briefs, set agency service levels and quality checks, rank the backlog, and enforce UTM and naming rules.
• Run weekly working sessions and quarterly business reviews, and hold partners responsible for how quickly they learn and what they deliver.
• Build bottom-up forecasts and scenarios, and manage pacing and budget shifts to hit CPA, ROAS and payback targets with Growth, Finance and Marketing Analytics.
• Own a structured test plan covering creative concepts, audience strategy including first-party data, bidding (tCPA, tROAS), placements, frequency and sequencing. Each test needs a clear hypothesis, guardrails and criteria for rollout.
• Set the conversion taxonomy, consent-aware tracking, pixel and tag standards, and server-side conversions where useful. With Marketing Analytics, build dashboards and scorecards and deliver regular readouts with insights, wins, learnings and recommendations.
• Turn auction and audience findings into creative briefs, monitor fatigue and creative win rates, and work with Brand/Creative and CRO on fast iteration and landing pages.
• Build targeting, exclusion and lookalike audiences from first-party data, keep lists clean, and work with Data and Analytics on alerts and acceptance tests for accuracy.
• Manage platform reps and agency partners, run betas carefully, and document what works so it can scale.
• Work with Growth, Brand/Creative, CRM, Digital Experiences (web and app) and Marketing Analytics to align plans and act on insights.
• Keep targeting and measurement privacy-safe under GDPR and CCPA, and make sure ads run in brand-suitable environments.

Requirements

• Bachelor's degree in marketing, business, analytics or a related field.
• You have 4, 6+ years of paid social experience at scale, owning strategy, budgets and results, in-house or at an agency.
• Hands-on skill with Facebook Ads Manager, TikTok Ads and LinkedIn, with a solid grasp of bidding, audience building, and frequency and sequence management.
• Experience leading agencies through service levels, quality checks and test roadmaps, and challenging partners with data-backed recommendations.
• Strong analytics skills in GA4 or Adobe and in Looker, Tableau or Power BI, and the ability to explain CPA, ROAS, LTV and incrementality to stakeholders.
• Proven experiment design (A/B tests and, where feasible, holdouts, geo or lift tests) and the ability to present performance clearly to executives.
• Working knowledge of privacy-safe targeting and measurement (consent modes, server-side conversions) and UTM and naming governance. Organized, with strong cross-functional communication.

Conditions

You must have a legal right to work in the United States.

Other duties not listed here may be assigned as needed to keep the department running.

The company is an equal opportunity employer, and applicant information is handled confidentially under EEO guidelines.

Benefits

• Competitive salary, benefits and industry-leading commission for club employees.
• Complimentary club membership.
• Perks on products and services, including personal training, Pilates, spa and shop.