Senior Designer

Description

The company runs premium health, wellness and hospitality clubs. This senior designer role sits in the creative team and reports to the Creative Director.

You will set the visual standard for the team, own and develop the design systems, and guide other designers toward strong, consistent work.

You are a strong designer and an art director with hands-on shoot experience, able to lead on set and take imagery from shot list through to final retouch.

Responsibilities

• Evolve the team's design systems for brand campaigns and owned channels, including email, web, app, organic social and paid media, turning the visual identity into flexible systems that keep craft high and output consistent.
• Set the visual direction for projects so that the team's work forms one coherent brand expression.
• Build, maintain and enforce templates, component libraries and asset toolkits, and drive their use across the team without losing originality.
• Test how gen-AI can fit into design systems and workflows, for example to produce variations of growth assets more quickly.
• Find chances to sharpen the brand's visual language, balancing new ideas with a recognisable identity.
• Act as a senior creative resource and mentor, raising design thinking, execution and craftsmanship across the team.
• Audit work to find inconsistencies and refine the system over time.
• Protect the brand's visual integrity across campaigns, digital, social, print, environmental, experiential and internal communications.
• Lead with concepts, backing ideas with striking moodboards and clear strategic reasoning.
• Interpret brand guidelines with judgement and ambition so the brand stays culturally relevant, visually progressive and premium.
• Work with creative leadership on the brand's visual future, bringing fresh ideas and solutions.
• Review team output so every piece meets the brand's aesthetic standards and strategic intent.

Requirements

• 5, 7 years in graphic design or a hybrid creative role, ideally in luxury, fashion, lifestyle, wellness or premium consumer brands.
• Proven experience leading a design team, including setting direction, giving feedback and mentoring designers.
• A track record of building and maintaining design systems, templates and brand guidelines at scale.
• Advanced Figma skills, including components, variables and shared libraries.
• Advanced skills in core Adobe programs such as InDesign, Illustrator and Photoshop.
• Solid motion and editing skills in Premiere and After Effects.
• Strong understanding of digital design and best practice for web and app.
• Hands-on art direction on set for stills and video.
• Solid understanding of print production.
• Working knowledge of, or interest in, gen-AI and how it can scale design workflows.
• Exceptional command of typography and layout.
• Strong communication and presentation skills, with the ability to explain design reasoning and give constructive feedback, and a collaborative, can-do attitude.
• Excellent time management.
• Able to travel for on-location shoots and club walkthroughs when needed.

Conditions

Other duties may be assigned as needed to keep the department running well.

You must have a legal right to work in the United States.

The company is an equal opportunity employer, and applicant information is kept confidential under EEO guidelines.

Benefits

• Competitive salary and benefits, plus industry-leading commission opportunities for club employees.
• Complimentary club membership.
• Perks and incentives on personal training, Pilates, spa and shop products and services.