Sr. Analyst, SEO

Description

You will help clients earn more visibility in organic search results, and you will work with them directly on a regular basis.

You will give clients strategic SEO advice, understanding their goals and strategy so you can choose the right tactics.

You will sit within the performance media group and work closely with design, development, social, and search engine marketing (SEM) colleagues.

Responsibilities

• Produce SEO reports largely on your own, covering data pulls, analysis, insights, and presentations.
• Lead technical site reviews, competitor analysis, and content audits.
• Audit websites and recommend technical, creative, and conversion rate changes that lift organic visibility and on-site engagement in line with brand priorities.
• Rank tasks by likely impact and how easily they can be carried out.
• Present your findings and back every recommendation with solid data.
• Spot reporting issues and work out how to solve them.
• Write content recommendations and technical analysis decks.
• Help marketing build SEO case studies, white papers, blog posts, points of view, and similar material.
• Work with creative and development teams so recommendations get implemented correctly.
• Turn client business goals and marketing objectives into effective search strategies.
• Finalize keyword lists with little supervision.
• Know a range of SEO and SEM tools, when to use each, and where each falls short.
• Build your technical SEO knowledge so you can explain common issues and their fixes.
• Work with social, SEM, and offline marketing teams to deliver SEO tactics that meet client goals.
• Share new tools and summarize industry articles for the internal team.

Requirements

• At least 2 years of SEO experience or a related field such as SEM.
• Experience with several keyword research, reporting, and link building tools.
• Understanding of why certain results rank for particular keywords.
• Strong hands-on skill with technical SEO tools such as Ahrefs, Screaming Frog, and Lumar, or similar tools.
• Working knowledge of Adobe Analytics or Google Analytics.
• Strong skills in Microsoft Excel, Word, and PowerPoint.
• Strong research, writing, and presentation skills, with close attention to detail.
• A creative problem solver who learns quickly and finds answers in a fast-changing industry.
• Desired: ability to juggle multiple tasks and take on other assigned duties.
• Desired: basic web development knowledge, including HTML.
• Desired: familiarity with healthcare SEO concepts.
• Desired: skill at building relationships with clients and colleagues.
• Desired: experience with project management tools.

Conditions

Salary: 70,000-75,000.

Where local law permits, you must work in the office at least three days a week, unless your agency or manager directs more office days.