Senior Director, Paid Social

Description

Agency:

Omnicom Media

Job Function:

Media

Job Subfunction:

Performance Media

Who we’re looking for:

We are seeking a Social Media Senior Director with experience in campaign management, is a vocal and engaged leader on their client and functional teams and have shown the ability to carry out strategy through structuring and planning. The Senior Director, Paid Social is responsible for providing strategic leadership and oversight to the social team. This role involves developing thought leadership, representing the team internally and externally and ensuring effective management of the social program to meet or exceed client goals.

A successful candidate will have great attention to detail and be able to take complete ownership of educating team members and getting tasks completed to bring value to our clients.

We value our culture above anything else, and that culture is built on the spirit of our people. We’re looking for tireless optimists, happy warriors and fearless collaborators who bring that extra dose of contagious energy.

The Opportunity:

If you’re reading this, we want to talk to you about joining our team as a Senior Director. Your responsibilities will include:

Team Leadership

Define and implement best practices across the teams

Effectively manage and lead all Social team members on particular client team(s)

Identify training and development needs of client team and broader functional team

Establish and maintain a management framework that allows for visibility into team performance against client goals and objectives

Consulting with individual client teams as needed to ensure best practices are being used and to brainstorm new approaches to achieving client goals

Lead, along with the Social Director, the hiring process for Social team members on their client team

Oversight for on boarding new clients within their office location

Ensure integration with other functional teams

Primary account contact with COE for agency-wide social knowledge sharing

Grow Business

Determine how to increase and expand paid media services for their clients

Leads innovation and vision-- new products and enhancements and help identify and test new channels and products, highlighting results and sharing across organization and externally

Actively drive long-range strategic planning for client

Help define the role of social in overall media campaigns (audience planning, optimizations, measurement, etc.) with other media teams

Broader agency responsibilities, related to one or more of the following:

Practice Development

Product & Service Development

Partner Relations

Practice Development:

Innovation

Identifies and develops new processes, strategies, frameworks, etc.

Develop highly strategic and innovative paid social strategy recommendations that align with campaign and business objectives

Helps pilot new approaches with client teams to refine and ensure viability

Meets with Content and Analytics functional leads to identify opportunities for integration, processes to leverage across media functions

Alpha/Beta tests

Leads innovation and vision-- new products and enhancements and help identify and test new channels and products, highlighting results and sharing across organization and externally

Provides oversight to client teams on testing approach, analyzing results and merchandising internally and externally

POVs

Leads development of POVs related to new products and enhancements related to existing Social products and services

Product & Service Development:

New External Channels/Products

Identifies and evaluates new channels and products

Recommends clients to test new channels and products

Internal Products & Services

Helps with product marketing for existing Social services

Project manages development and testing of products and services

Identifies new products/services being delivered by client teams and determines potential to provide at agency level

Partner Relations:

Technology

Main point of contact for technology partners – competitive and campaign management

Identify and evaluate new technology providers in the space

Develop proposals for new providers recommended for the agency

Update technology RFIs/comparisons on periodic basis

Point of escalation for technology related issues

Responsible to ensure all client teams are informed about new providers or updates to existing technologies

Subject matter expert for client team questions, new business, sister agencies, etc.

Social Networks

Responsible to ensure all client teams are informed of new products and engine enhancements

Oversee presentations from providers for Social team or broader agency

Oversee QBR from key engine partners

Oversee with training lead on related certifications

Our expectations of you:

We’re looking for a great connector of people and ideas – someone who is personable, communicates well, is empathetic to other’s points of view, strong partners, and is ultimately comfortable assuming leadership and driving action in a collaborative setting.

The ideal candidate will be process oriented by reviewing any gaps in the day-to-day management of the account and implementing new, stronger processes. They ensure team members fully understand the client's business and how market factors impact the business and make recommendations around expanding or adjusting the social program. The Senior Director, Paid Social will foster strong cross-team collaboration with other Paid Social leads to enhance overall culture and team performance. Additionally, the Senior Director, Paid Social should regularly identify and bring opportunities to the client, such as beta tests and industry insights.

Requirements

• Bachelor’s degree or relevant post-secondary education, training, or equivalent experience
• 10+ years business experience including 5+ years building and/or managing accounts in the social marketing and/or interactive advertising space.
• Be a proactive self-starter
• Possess general knowledge of direct and brand marketing principles and strategies
• Have a deep understanding of the interactive marketing landscape
• Have polished presentation, communication, and analytical skills
• Have strong organizational skills, being able to manage multiple projects at once
• Have online media sales and/or interactive ad agency experience
• Outstanding ability to build partnerships and manage and develop a cohesive team in a fast-paced environment
• Highly analytical and creative mind in strong communication skills with experience in building and managing a team through a use of excellent communication and interpersonal skills.
• High levels of integrity, autonomy, and self-motivation
• Demonstrated ability to manage client relations including handling difficult client situations to optimal results for both the client and the company
• Know the difference between features and benefits and how to sell and deliver value!
• The outcomes we will celebrate:
• Strong client relationships, admiring teammates, more effective plans, industry awards, strong agency partnerships.
• Who you’ll partner with:
• You’ll work hand in hand with the social members on your team, partnering with the strategy/planning teams and reporting into the Client Business Lead.
• Beyond your immediate team, you’ll also work closely with the rest of the Digital Activation team, including Search and Programmatic Video/Display, as well as the wider media and marketing sciences teams to drive your client’s business forward.
• What you can expect:
• The chance to grow the agency and yourself.
• Freedom to collaborate with over 4,000 colleagues in 80+ offices worldwide.
• The ability to be brave, try new things and help continue to grow our digital offering.
• A place that cares about your personal passions just as much as your work.
• $120,000 - $230,000
• To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
• For US Job Seekers: