Marketing Planning Manager (Targeted Marketing - Checking/Savings/CDs Acquisition)

Description

Department Overview: The Marketing Planning Manager will be a part of a newly created agile pod, focused on Savings and CD prospect acquisition, in close partnership with the Checking team. Targeted Marketing role will serve as campaign quarterback, managing the following responsibilities across multi-channel campaigns including Direct Mail, Email, Digital landing pages, TD.com banners, and more.

End-to-end campaign coordination and delivery oversight

Connecting strategy, data, and execution teams

Campaign orchestration ownership, with familiarity with Salesforce Marketing Cloud a plus

Identifying bottlenecks and optimization opportunities

COE leadership responsibilities and standards setting

A successful candidate will;

Be detail-oriented with great organizational skills

Have a demonstrated ability to manage multiple projects and priorities independently

Be able to develop and implement comprehensive multi-channel marketing programs that includes automation, segmentation, personalization, A/B testing and reporting

Have extensive experience leading/managing the development of targeted marketing strategies, along with the documentation

Have experience collaborating with various COEs (creative agencies on creatives/logistics, internal marketing analytics team, data targeting team to create data specs, etc.)

Have experience working on different campaigns in various levels of execution at the same time

Demonstrate strong understanding and knowledge of project management.

The Marketing Planning Manager is accountable for independently developing, implementing and leading cross-functional strategy planning to support moderately complex Marketing portfolios. This position will work closely with the line of business and members of the Marketing team to develop marketing strategies and plans; understands market and growth drivers as well as grows value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans.

Depth & Scope:

Marketing advisor for a business, typically leading or contributing on projects of moderate scope and complexity

Highly seasoned professional role requiring substantial knowledge/expertise in a complex field and knowledge of broader related areas

Integrates knowledge of the enterprise sub-function’s or business line’s overarching strategy in developing solutions across multiple functions or operations

Interprets internal/external business challenges and the industry environment, recommends course of action and best practices to improve products, processes or services

Acts as a technical expert/lead integrating cross-function understanding within their own field of specialty; may manage team(s) of related specialists

Leads cross-functional teams or projects with significant resource requirements, risk and/or complexity

Independently manages end-to-end functional programs

Solves or may lead others to solve complex problems; leads efforts or partners with others to develop new solutions

Uses sophisticated analytical thought to exercise judgement and identify solutions

Impacts the achievement of sub-function or business line objectives within the area they are accountable for

Work is guided by policies and industry standards/methods

Communicates difficult concepts; converts information to compelling business context and advice; influences and gains alignment across increasingly senior stakeholders

Works autonomously as the lead and guides others within area of expertise

Education & Experience:

Undergraduate degree and/or equivalent relevant experience

7+ years experience

Ability to work successfully as a member of a team and independently

Ability to handle confidential information with discretion

Customer Accountabilities:

Creates integrated marketing campaigns that meet business and marketing strategies and objectives

Gathers, integrates and interprets existing views of the target audience, including demographic, attitudinal, and behavioral data to create campaign kick offs and briefs

Translates marketing objectives and consumer insights into communication strategy (benefit, offer, reason to believe RTB or proof points)

Creates or contributes to an inspiring creative brief for media and creative agencies, evaluates creative campaigns and media strategies based on their impact on customer behavior

Understands role of different media options and their impact on achieving marketing objectives, and oversees flawless execution of tactical media and creative plans

Leads/interfaces and contributes to cross-functional marketing teams to deliver all elements of campaigns including, targeted and channel marketing

Develops marketing strategies and plans; understands market and growth drivers, creates a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans

Delivers and monitors results; ensures stated objectives are delivered on plan (monitor/early indicators) and where required, takes corrective actions to achieve targets

Analyzes past results and makes recommendations to maximize return on investment

Evaluates effectiveness of in market activity – Post Implementation Review (including recommendations)

Tells our Story – effectively communicates the results and sells the value of marketing

Utilizes the best practices to manage projects in the most effective way (on time, on target, on budget) from initiation to completion

Navigates through roadblocks by engaging key stakeholders/sponsors

Leads multi-functional teams through the project

Tracks and manages budget against plan, meeting all financial reporting requirements

Focuses and defines the problem to solve, engages resources across functional boundaries to gather data and insight, draws insight from data, making correlations and connections to deliver meaning from disparate sources of data

Uses data combined with judgement and intuition to make recommendations and drive action

Utilizes data to tell our story and make recommendations that are simple and concise

Builds innovative solutions; actively contributes to driving the spirit innovation among the team, brings external thinking/ideas to problems

Shareholder Accountabilities:

Prioritizes and manages own workload to meet service level requirements for service and productivity

Adheres to enterprise frameworks or methodologies that relate to activities for respective business area(s)

Ensures respective programs/policies/practices are well managed, meet business needs, comply with internal and external requirements, and align with business priorities

Consistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriate

Protects the interests of the organization – identifies and manages risks, and ensures the prompt and thorough resolution of escalated non-standard, high risk issues

Conducts internal and external research projects; supports the development/delivery of presentations/communications to management or broader audience

Conducts meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs/policies/practices

Monitors service, productivity and assesses efficiency levels within own function and implements continuous process/performance improvements where opportunities exist

Applies subject matter expertise in the discipline, provides guidance, assistance and direction to others

Actively manages relationships within and across various business lines, corporate and/or control functions and ensures alignment with enterprise and/or regulatory requirements

Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts

Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite

Employee/Team Accountabilities:

Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues/points of interest

Provides thought leadership and/or industry knowledge for own area of expertise in own area and participates in knowledge transfer within the team and business unit

Keeps current on emerging trends/developments and grows knowledge of the business, related tools and techniques

Participates in personal performance management and development activities, including cross training within own team

Keeps others informed and up-to-date about the status/progress of projects and/or all relevant or useful information related to day-to-day activities

Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices

Leads, motivates and develops relationships with internal and external business partners/stakeholders to develop productive working relationships

Contributes to a fair, positive and equitable environment that supports a diverse workforce

Acts as a brand ambassador for your business area/function and the bank, both internally and/or externally

Physical Requirements:

Never: 0%; Occasional: 1-33%; Frequent: 34-66%; Continuous: 67-100%

Domestic Travel – Occasional

International Travel – Never

Performing sedentary work – Continuous

Performing multiple tasks – Continuous

Operating standard office equipment - Continuous

Responding quickly to sounds – Occasional

Sitting – Continuous

Standing – Occasional

Walking – Occasional

Moving safely in confined spaces – Occasional

Lifting/Carrying (under 25 lbs.) – Occasional

Lifting/Carrying (over 25 lbs.) – Never

Squatting – Occasional

Bending – Occasional

Kneeling – Never

Crawling – Never

Climbing – Never

Reaching overhead – Never

Reaching forward – Occasional

Pushing – Never

Pulling – Never

Twisting – Never

Concentrating for long periods of time – Continuous

Applying common sense to deal with problems involving standardized situations – Continuous

Reading, writing and comprehending instructions – Continuous

Adding, subtracting, multiplying and dividing – Continuous

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The listed or specified responsibilities & duties are considered essential functions for ADA purposes.

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities.

Our Total Rewards Package

Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition. Learn more

Additional Information:

We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.

Colleague Development

If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.

We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.

Training & Onboarding

We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process

We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Conditions

Mount Laurel, New Jersey, United States of America

Hours:

40

$91,000 - $145,600 USD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Line of Business:

Marketing