Digital Platforms Lead, Marketing Technology & AI

Description

This role leads the core digital platforms behind the company's public-facing marketing sites, including Adobe Experience Manager (AEM), and sets direction for how those platforms are shaped and run.

You will turn marketing goals such as faster content output, quicker campaign launches and consistent branding into clear requirements that technology partners can build against.

You will also define the direction for making the brand visible in search engines, answer engines and generative AI tools.

You report to the Head of Digital Platforms & Transformation in the Brand, Innovation, and Content team and work across marketing, content, design and technology. You are accountable for platform delivery results from start to finish.

Job family group: Marketing. Job family: Digital & Social Media Marketing.

Responsibilities

• Speak for marketing on the company's core digital platforms and turn business priorities into requirements for technology partners.
• Own the roadmap and priorities for the AEM replatforming program and other core marketing platforms.
• Set company-wide visibility standards across SEO, Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) so content is easier to find on search engines, voice platforms and generative AI tools.
• Promote good practice for content and data structure, including metadata, taxonomies and structured data, so marketing content performs well on search and AI platforms.
• Find and rank AI capabilities that address content production speed, personalization and campaign performance.
• Build strong working relationships with marketing, brand, content, design, legal and technology teams so every partner stays aligned on priorities and timelines.
• Run platform initiatives end to end, set success measures, and hold technology and business partners responsible for results.
• Evaluate risk in platform and marketing technology decisions to protect the company's reputation and meet applicable policies.

Requirements

• Experience in digital marketing, martech or digital platform management, ideally within a marketing organization.
• Working familiarity with Adobe Experience Manager (AEM) or a comparable enterprise CMS, and the ability to convert marketing needs into platform requirements.
• Working knowledge of SEO basics and emerging AEO and GEO practices, turned into practical requirements for content and technical teams.
• Understanding of how content and data should be structured, including metadata, taxonomies and structured data, to support visibility and readiness for AI.
• Experience assessing or adopting AI tools for marketing, with the ability to match business problems to practical solutions.
• Strong stakeholder management and communication skills to connect marketing and technical teams, with a record of delivering digital initiatives end to end and measuring business impact with data.
• A bachelor's degree.
• Beneficial: a master's degree in a related field.

Conditions

Full-time position.

Salary range: €85,600.00 - €128,400.00.

Hybrid working: 3 days in the office and 2 days remote each week.

The company is an equal opportunity employer.

Benefits

• Help shape how marketing technology and visibility strategy fit together across a global organization, with influence over platform decisions that reach customers worldwide.
• Work with marketing, technology and AI teams across the globe, broadening your view of digital platforms.
• Take part in ongoing learning and development to build skills in emerging visibility and AI practices.
• Access wellbeing programs covering physical, mental and financial health.
• Own high-impact platform initiatives that are visible to senior marketing leadership.