Lead Paid Social

Description

The company is a growth invention firm that helps ambitious brands grow faster, combining technology and marketing. Its roughly 4,000 specialists cover brand and media, experience, commerce, CRM, and technology and data, and it works with large global clients such as Google, Lufthansa, Meta, eBay and OpenAI.

The role sits in the Creative & Media team, based in Rotterdam and Amsterdam. The team includes creatives, influencer marketers, brand and content strategists, account managers and media consultants, and it blends storytelling and performance strategy with new technology to build lasting client relationships.

You will lead clients on paid social work, making sure it works closely with creative content, technology and data. You will set the long-term direction for paid social and guide the paid media planners. You will also shape the offering and deliver results that prove real return for clients.

The ideal person understands the customers behind each client brand and can step into their position to build strategies and ideas that go beyond expectations. Brands have only seconds to earn a reaction, so you need both large concepts and many smaller ones, all anchored in a sound, insight-led media strategy.

Responsibilities

• Build long-term paid social strategies and tactical plans for current clients and new pitches.
• Act as a strategic partner to clients, offering consultative advice and insight.
• Review reporting and spot new opportunities based on results.
• Propose and implement measurement setups for clients.
• Handle briefs from inside the company and from clients.
• Present work backed by data, insight and analytics.
• Help Account Planners deliver internal and client paid planning work.
• Bring insight and media strategy to projects across the business.
• Keep all deliverables at the highest standard.
• Drive constant innovation across every deliverable.
• Manage budgets for paid media work.
• Evaluate technology, processes and data tools that can strengthen the team's capabilities.

Requirements

• Substantial, directly relevant experience in a paid social role.
• Experience running complex campaigns and measurement, including tracking, attribution, lift and incrementality studies.
• A solid grasp of digital media, especially paid social on Meta, TikTok, Snapchat, YouTube and other social channels.
• Experience with organic social and brand partnership ads is a plus.
• Experience handling client communication and managing stakeholders.
• Advanced skill with ad platforms.
• Advanced Excel skills, a curious, numbers-driven outlook and strong problem-solving ability.
• Strong organisation and time management.
• Meticulous attention to detail and strong presentation skills.
• Familiarity with third-party measurement tools such as Google Analytics, Adobe and DCM.
• Fluent in Dutch and English.

Conditions

Hybrid working: 2 to 3 days in the office, depending on your location, plus the option to work from abroad for 13 weeks a year.

24 vacation days per year, with the option to buy an unlimited number of extra days.

Based in Rotterdam or Amsterdam.

Equal opportunity applies; the company welcomes applications from all backgrounds.

Benefits

• Learning budget through the DEPT/YOU Learning Menu and Special Programs, with courses tailored to your needs.
• Health support through the OpenUp platform, gym and wellness discounts, and healthy office lunches.
• Discount on a lease bike, plus an NS Business Card for easier commuting.
• Work with a wide range of clients, from large global brands to small local ones, and celebrate wins together.
• Access to further employee benefits on the company's site.