Senior SEO Consultant

Description

The company designs, builds and runs growth systems for competitive businesses, linking strategy directly to execution across transformation and marketing modernization.

About 12,000 specialists in engineering and platforms, commerce, consulting, content transformation, CRM and CX work together in one global unit across more than 40 markets.

The company works with Adobe, AWS, Braze, Google, Microsoft, Salesforce, Shopify and AI innovators. Recognized by Forrester as a Leader across marketing, commerce and digital experience services, it counts AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestle, The Coca-Cola Company and Wendy's among its clients.

VML, part of the group, helps brands activate transformation through creativity and experience.

Over 50% of Google searches now end without a click, and ChatGPT has 2.5 billion daily users. LLMs are learning which brands to recommend early, and those brands are becoming the default choices.

The Discoverability team sits where traditional search meets generative AI. It takes enterprise clients from visibility audits and competitive benchmarking through priority page optimization and entity architecture to full GEO operating models with governance, training and real-time performance dashboards.

The team runs this work for enterprise clients in FMCG, consumer electronics, healthcare, sports nutrition and financial services.

The company is looking for a senior consultant to lead the SEO side with authority, act as a strategic sounding board for clients and grow into GEO with curiosity and pace.

Responsibilities

• Steer clients toward the right strategy, question their assumptions when needed and help them reach it. You execute SEO, but you also lead.
• Own the discoverability relationship with marketing leads and digital directors. Advise them, align stakeholders and drive decisions.
• Lead SEO and GEO strategy end to end for enterprise clients, from audit and roadmap through implementation, content optimization, technical fixes and ongoing performance management.
• Take ownership from insight to implementation to impact, whether that means restructuring priority pages, improving entity coverage or building a GEO dashboard.
• Work daily in GA4, GSC, Ahrefs, Semrush and Screaming Frog, with the focus on the recommendation rather than the report.
• Coach medior and junior specialists on craft, client skills and quality standards.
• Help shape the GEO offer by defining how brand visibility in AI search is audited, optimized and measured, in a discipline that is still young.
• Collaborate with colleagues across the company's network of 55+ markets.

Requirements

• You have led complex SEO engagements and advised stakeholders at director level. You understand technical SEO and content strategy, and how both tie to commercial outcomes.
• You communicate with confidence, back your advice with evidence and are willing to make a hard recommendation clients can trust.
• You stay curious about what comes next. You read, experiment and form your own view of how AI is changing discoverability.
• You raise the level of the people around you, not only your own output.
• 7+ years of hands-on SEO experience, both technical and strategic, on complex multi-market websites.
• Tooling: Screaming Frog, Ahrefs, Semrush, Google Search Console, GA4.
• Proven consultancy experience: you have advised clients at senior level and set strategic direction, not just delivered reports.
• Mentoring experience, formal or informal.
• Fluent in English. Dutch is highly desirable.
• Living in the Netherlands, with a current right to work if applicable.
• GEO experience is a plus, not a prerequisite. Deep curiosity and readiness to pioneer count.
• You join the 10-person SEO/GEO team in the Commerce Performance practice, which shapes how brands get found in traditional search and in AI-generated answers.

Conditions

Hybrid schedule, with flexibility built around work-life balance.

Salary of 4,800.- to 5,400.- gross per month, based on experience.

Holiday allowance of an additional 8% of gross annual pay.

The company is an equal opportunity employer and considers all applicants without discrimination, aiming for a culture where everyone belongs and has equal chances to progress.

Benefits

• Mobility package to cover commuting costs.
• Competitive pension benefits.
• A choice of a Mac or Windows laptop.
• A culture of trust, with a homely feel and an international environment.
• Free Employee Assistant Programme counseling for mental health support.
• Wellness pack: in-building yoga and pilates when available, an in-house chair masseuse, bootcamp initiatives and more.
• Work with an established international customer base across B2B and B2C.
• Drinks at the end of the week, team events and parties.
• A discipline that is set to define the next decade of digital marketing, with real clients, real complexity and room to shape something new.