Business Analyst, MarTech

Description

The role supports analysis of marketing technology problems, helps document requirements, and assists with running and improving marketing tech platforms and processes, focused on retention, loyalty and lifecycle marketing.

It also supports store activation work such as in-store events, pop-up experiences and brand activations, linking the marketing tech ecosystem to physical retail moments.

You will work under senior team members and product managers to gather requirements and help roll out marketing tech features that fit business goals.

The company makes athletic apparel designed to move in and sweat in, with a casual look that works in everyday life. It draws on an active coastal California lifestyle and runs a fast-paced retail operation.

Responsibilities

• Help analyze marketing tech business processes, systems and requirements, with emphasis on customer retention, lifecycle marketing and loyalty program performance.
• Help write functional and technical specifications for marketing tech solutions, including loyalty, CRM, lifecycle messaging, personalization and store activation tools for events and pop-ups.
• Work with retention and lifecycle marketing leaders, loyalty program owners, retail marketing and store events teams, product managers, UI/UX designers and researchers, and development teams to collect and document requirements for marketing tech tools and initiatives.
• Support the marketing tech project lifecycle from requirements gathering through build and rollout across retention and store activation work.
• Help coordinate communication between marketing, retail and technical teams so lifecycle campaigns, loyalty improvements and in-store event and pop-up capabilities are delivered successfully.
• Help write clear, actionable requirements and acceptance criteria that guide development teams on retention, loyalty and store activation features.
• Help break epic-level requirements for loyalty initiatives, lifecycle and win-back journeys, consumer account improvements and store event or pop-up flows into day-to-day requirements for digital development teams.
• Support product managers in loyalty, retention messaging and store activation product areas by documenting feature requirements, tracking delivery and helping roll out enhancements.
• Write clear, concise documents covering business requirements, process flows, lifecycle journey maps, store activation playbooks and user stories.
• Learn from senior analysts and product managers, building knowledge of marketing tech, retention marketing and activation practices.
• Help review user feedback, loyalty and retention data, and store activation recaps to find optimization opportunities and support ongoing improvements to the marketing tech ecosystem and to consumer-facing digital and in-store experiences.

Requirements

• A bachelor's degree in a related field such as business, marketing or information systems is preferred, or equivalent experience.
• 1+ years of experience as a business analyst, marketing tech analyst or in a related role. Internship experience counts.
• Strong analytical skills, with the ability to turn marketing tech data into practical insights.
• Familiarity with business analysis tools and methods such as process mapping, requirements elicitation and data analysis.
• Exposure to Agile methods and project management principles.
• Strong communication and interpersonal skills, with the ability to work with stakeholders at all levels.
• Ability to juggle several priorities in a fast-paced setting while taking direction from senior team members.
• Willingness to learn marketing tech tools and platforms such as High touch, Klayvio, loyalty platforms and CDPs.
• Interest in retail, including familiarity with or curiosity about retail technology, especially marketing tech platforms such as High touch, Iterable and other tools used for retail marketing, loyalty, lifecycle marketing, customer engagement and store activation or event execution.

Conditions

The hourly rate for this role is $31/hr to $37/hr.

All candidate information is kept confidential in line with EEO guidelines.

Benefits

• Health insurance.
• Savings and retirement plan.
• Employee assistance program.
• Generous employee discount on company products and industry perks.
• Paid time off.
• Wellness and fitness benefits.