Sr. Marketing Manager, Women’s Health

Description

The company's robotic surgery system is used to perform procedures for patients worldwide. This US role supports marketing for Women's Health, covering gynecology and breast surgery.

You will focus on growing procedure volume with the robotic system and its instruments, such as curved vessel sealers and bipolar forceps, working closely with a cross-functional group.

You will work with marketing and sales, outside key opinion leaders and surgical society leaders, and internal teams in training, clinical affairs, legal, regulatory, and market access and health economics.

Responsibilities

• Lead integrated marketing strategy that speeds adoption in gynecology and breast surgery, with a focus on the newest system and the single-port platform.
• Build and run high-impact marketing and tactical plans that meet budgeted growth targets across key Women's Health areas.
• Gather quantitative and qualitative insight on markets, surgeons, practices, patient journeys and procedure steps.
• Use market knowledge to shape value messaging across clinical, economic, operational and strategic angles, plus collateral and programs with proven ROI.
• Track market trends and competitors, and build competitive differentiation.
• Help plan budgets, resources and finances for projects, justifying spend through measured ROI across channels such as webinars and sales materials.
• Work with KOL surgeons to learn how the system and instruments are used, and turn that into messages for other physicians.
• Develop KOL relationships by market segment so the company becomes the preferred industry partner.
• Build engagement with society leaders so the company is a core partner in congress planning and guideline work.
• Coordinate trade shows, digital and website work, and campaign tracking, then recommend future promotions.
• Coach marketing colleagues on onboarding, marketing standards and business acumen in clinical, hospital and academic settings.
• Lead cross-functional teams on high-value projects and programs.
• Present to senior and executive leadership.
• Serve as the market expert for gynecology and breast surgery, using approved claims, surgeon feedback and sales input to grow the company's footprint.
• Champion the company culture and its expectations for success.

Requirements

• Bachelor's degree required.
• Proven ability to align diverse teams and use influence to drive business impact.
• Results-driven and self-directed, able to work with minimal supervision.
• Proven record of solving open-ended problems and driving initiatives across functions.
• Strong written and verbal communication, presentation, team-building and relationship skills.
• Skilled in the MS Office Suite.
• Preferred: 12+ years of marketing experience at a therapeutic medical device company.
• Preferred: MBA or master's degree.

Conditions

Full-time hours required.

Travel up to 50%.

Some roles are subject to US export controls. Where applicable, the final offer depends on an approved export license and/or an executed Technology Control Plan before the start date. Licensing can take 3 to 6+ months, and a Technology Control Plan typically adds 2 weeks.

Proof of current vaccination against certain diseases, including COVID-19, may be required, depending on the role.

Qualified applicants with arrest and conviction records are considered under fair chance laws.

The role may be filled at a different job level depending on business need and the selected candidate's experience, knowledge and skills. Pay is based mainly on the level filled and the candidate's qualifications, consistent with applicable law.

The company is an AA/EEO/Veterans/Disabled employer.