Sr. Director Demand Generation & Marketing Operations

Description

The company builds software for autism and IDD care, used in Applied Behavior Analysis, multidisciplinary therapy and special education.

More than 200,000 users, including therapy providers, educators and employers, rely on the platform.

The company is backed by Roper Technologies, Inc. (Nasdaq: ROP).

This role owns the demand engine behind the company's growth and reports directly to the CMO. You will set demand strategy, carry a pipeline target and stay hands-on in campaign work while leading a team of four, with room to grow it, and working alongside agency and vendor partners.

The right person sets priorities well, adapts when they shift, and can go from building a campaign to presenting results to executive leadership.

Responsibilities

• Own the marketing-sourced and influenced pipeline target, set with the CMO and Sales leaders, and the plan to reach it or beat it.
• Work with Sales to turn that pipeline into closed-won revenue.
• Build and maintain the pipeline model covering channel mix, spend allocation, conversion rates and stage-by-stage targets.
• Agree lead definitions, handoff service levels and feedback loops with Sales so lead quality and conversion keep rising.
• Move budget quickly based on results, deciding whether to invest, pause or stop.
• Set demand strategy and build and optimize campaigns yourself when needed.
• Run multi-channel programs across paid search, LinkedIn, social, SEO, content, email, webinars, events and partner channels.
• Design plays for priority segments covering account tiering, multi-channel orchestration and account-level measurement.
• Work with Creative & Brand to make the website a core demand engine, measured on conversion rate, lead quality and pipeline contribution.
• Run structured experiments, including A/B tests, and scale what works.
• Own Pardot, the martech stack and the data that keeps the funnel measurable and trustworthy, including the martech roadmap, budget and vendors such as CRM integration, analytics and enrichment tools.
• Manage lead scoring, segmentation, routing, nurture, data hygiene and governance.
• Keep marketing and sales systems integrated with Sales, Revenue Operations and IT.
• Own the AI roadmap for demand generation and marketing operations, deciding where and how to adopt new technology and applying AI and automation to targeting, content workflows and reporting.
• Lead, coach and develop the four-person team, with plans to grow it to 6-8 across demand generation and marketing operations, scaling without adding overhead.
• Manage agency and vendor partners on scope, performance and cost, and run the demand and marketing operations budget with discipline and transparency.
• Give the CMO and executives a clear, trusted view of what works and where to invest, including KPIs, attribution, pipeline contribution and board or quarterly business review material.
• Forecast and plan revenue with Sales, Customer Success, Finance and Revenue Operations.
• Work with Brand & Creative, Product Marketing and Integrated Marketing so messaging and assets support demand programs.

Requirements

• 10+ years of B2B marketing experience, including significant time leading demand generation at a SaaS or B2B technology company.
• Healthcare, health IT or behavioral health experience preferred.
• A track record of owning and delivering a pipeline or marketing-sourced revenue number.
• Experience at private equity or venture-backed companies through periods of growth and change.
• Bachelor's degree in Marketing, Business, Data Analytics or a related field; MBA a plus.
• Hands-on skill with marketing automation (Pardot) and CRM, including lead scoring, routing and attribution.
• Strong analytical skills: comfortable with CAC, payback and conversion by stage and source, and able to build your own models and dashboards.
• Experience running paid media, SEO, ABM and email at scale.
• Fluency with AI tools and the ability to apply them to campaigns, analytics and operations.
• 3+ years of people management, including leading a small team and managing agencies.
• A self-starter who jumps in quickly and stays effective as priorities shift.
• A credible peer to Sales and Finance leaders, comfortable presenting to executives.

Conditions

Base salary range is $175,000 to $200,000 USD.

Hybrid role with offices in Ft. Lauderdale, FL; Holmdel, NJ; and Verona, Italy.

Benefits

• Competitive pay and comprehensive health benefits.
• Generous PTO, 401(k) matching and paid parental leave for full-time employees.
• Hybrid work schedules, career development support and wellness programs.
• Opportunities to give back through CR Cares, the company's community engagement initiative.