Director, Marketing - Commerce & Channel Operations

Description

This is a senior leadership role for the Health Learning & Practice business, covering how its products reach customers through ecommerce, retail, reseller, marketplace, institutional and digital distribution channels.

You will set the strategy and run day-to-day operations across direct-to-consumer and institutional ecommerce, retail and reseller partnerships, digital distribution, channel analytics, forecasting, pricing governance and commercial operations. You act as business owner for key revenue channels and lead partner management, commerce technology, financial planning, customer experience, fulfillment and growth work for the Health Learning & Practice commercial business within the company Health.

You will work with Product Management and Strategy, Sales, Marketing, Finance, Technology, Customer Experience (service, support and fulfillment) and external channel partners. You manage key commercial relationships, partner governance, commercial terms, receivables and execution, so products are easy to find, easy to buy and grow across channels. You weigh commercial upside against tight financial and operational control.

The role is hybrid.

Responsibilities

• Set channel strategy and drive growth across ecommerce, retail, reseller, marketplace, institutional and digital distribution.
• Assess channel performance, profitability, customer demand and market size to guide investment and portfolio choices.
• Lead changes to distribution models, marketplace expansion, pricing governance, channel discounts and go-to-market approach.
• Write joint business plans with strategic partners and set clear performance targets, operating rhythms and ownership.
• Own the strategy and results of direct-to-consumer and institutional ecommerce.
• Improve conversion, merchandising, discoverability, customer journeys, search and digital fulfillment.
• Set and rank the ecommerce platform roadmap with Technology and other business leads.
• Build business cases and return-on-investment analyses for commerce technology, platform upgrades and outside vendors.
• Work with Finance on revenue forecasts, annual and long-range plans, operating budgets, investment priorities and scenario analyses.
• Define channel KPIs and executive dashboards covering revenue, adoption, sell-through, inventory, profitability and leading indicators.
• Manage partner commercial terms, contracts, pricing programs, receivables exposure, payment terms and performance.
• Coordinate with Sales, Finance, Supply Chain and partners on inventory, seasonal demand, returns, collections and supply risk.
• Run marketplace brand-protection and anti-piracy programs to protect intellectual property, revenue and channel integrity.
• Set governance for product information, metadata, catalog quality, content syndication, discoverability and channel feeds.
• Improve product data for ecommerce, marketplaces, AI-enabled search and digital merchandising.
• Lead and develop a team across channel operations, partner management, ecommerce, digital distribution and marketplace programs, plus contractors.
• Build operating plans, performance measures and reporting that show leadership results, risks and growth opportunities.

Requirements

• A bachelor's degree in business, marketing, operations, commerce or a related field, or equivalent relevant experience. An advanced degree is preferred.
• Substantial leadership experience in channel management, ecommerce, distribution, marketplace operations, commercial operations or a related area.
• A track record of building channel strategies that grew revenue, improved profitability, widened reach or raised operating performance.
• Experience managing commercial relationships with retailers, resellers, marketplaces, distributors or digital content partners.
• Solid knowledge of ecommerce platforms, product information management, digital distribution, commercial terms, pricing and channel economics.
• Experience using financial analysis, forecasting, performance metrics and business cases to guide decisions.
• Ability to lead cross-functional work and influence senior leaders across Product, Sales, Marketing, Finance, Technology, Customer Experience and Supply Chain.
• Strong people leadership: setting priorities, creating accountability and building high-performing teams.
• Excellent communication, negotiation, analytical and problem-solving skills.
• Preferred: experience with Amazon or other large digital marketplaces.
• Preferred: experience in educational content, healthcare information, publishing, software, digital products or another content-driven industry.
• Preferred: familiarity with product information management systems, ecommerce integrations, digital fulfillment and marketplace brand protection.
• Preferred: experience leading commerce or distribution transformation in a complex, matrixed organization.
• Interviews are conducted without AI tools or outside prompts. Virtual backgrounds must be removed, and you may be asked to attend an in-person interview.
• You may be required to attend onsite at a the company office during recruitment.

Conditions

Base salary range: $151,700.00 to $270,950.00 USD, based on the primary location of the role. The actual offer depends on skills, experience and the hiring location. A recruiter can give details for the specific location.

This role is eligible for a bonus.

Benefits include medical, dental and vision plans, 401(k), FSA and HSA, commuter benefits, a tuition assistance plan, vacation and sick time, and paid parental leave. Full details are available on request.

The company is an equal opportunity employer.

Benefits

• Medical, dental and vision coverage, 401(k), FSA and HSA, commuter benefits, tuition assistance, vacation and sick time, and paid parental leave.
• Eligibility for a bonus in addition to base salary.