Manager, Paid Social

Description

This is a Manager, Paid Social role in the performance media team of a media agency, within the Media function and Performance Media subfunction.

You will be the direct manager of junior social team members on your accounts, responsible for their growth and for keeping the team working effectively with few errors.

The company wants someone who leads confidently with clients and internal colleagues, communicates clearly and concisely, and takes ownership of the whole plan.

Responsibilities

• Shape the digital strategy and tactics for client goals alongside the account lead(s).
• Lead the client relationship and work with all departments, balancing and negotiating competing needs.
• Manage and develop junior team members through mentoring, training and day-to-day guidance.
• Set quarterly priorities, handle ad hoc requests, and make sure the whole client team delivers on time and to expectations.
• Solve problems, including ones the team has not faced before.
• Share learnings and best practices across the agency and build your own expertise in your department and client team.
• Find ways to make the team more efficient and effective, including new processes, and bring proactive ideas that support client goals and business growth.
• Advise, educate and negotiate with clients and agency partners.
• Communicate paid media insights, reports, trends and new initiatives to clients, agency partners and vendors.
• Present recommendations and ideas to clients and internal teams, and show clients the results of your work.
• Teach the client team about current trends, best practices and technologies.
• Escalate concerns to your manager at the right time and use sound judgment.
• Oversee campaign management, including pacing, reporting and optimizations, for paid social.
• Guide strategists and coordinators toward insights and actions that reflect the client's goals.
• Build cross-channel performance strategies.
• Own day-to-day client communication and make sure the agency's capabilities and the performance team stay connected.
• Stay current on industry trends and platform updates, and bring new opportunities and ideas to the team and account.
• Work in depth on paid social optimization, forecasting, opportunity and gap analysis, campaign tools including bid rules, budget pacing and billing, integrated media, and competitive research.
• Use advanced platform knowledge across awareness, consideration and conversion objectives, and assess new social products and trends for their fit with the client.

Requirements

• A bachelor's degree in marketing, advertising or communications, or relevant post-secondary education, training or equivalent experience.
• At least 3+ years of hands-on experience managing paid social media accounts.
• Experience managing a team, delegating work and creating growth opportunities for team members.
• A track record of managing up and communicating actively with all team members.
• General knowledge of direct marketing principles and strategies.
• Polished presentation, communication and listening skills.
• Strong organizational skills, with the ability to run several projects at once.
• Confidence in analyzing marketing data and acting on what it shows.
• A proactive, self-starting approach.

Conditions

You will report to the Associate Director, Paid Social.

You will work closely with the social strategists and coordinators on your team, and with the strategy and planning teams.

You will also work with the Digital Activation team, including Search and Programmatic Video/Display, and the wider media and marketing sciences teams.

The salary range is $50,000 - $95,000.

Where local law allows, company policy requires you to work in the office at least three days a week, unless your agency or manager directs more office days.

Benefits

• Room to grow the agency and yourself.
• Chances to collaborate with more than 4,000 colleagues across 80+ offices worldwide.
• Freedom to take bold steps, try new approaches and help grow the digital offering.
• A workplace that values your personal interests as much as your work.