Partner Marketing Manager

Description

The company is a global technology firm that has spent over 25 years on engineering leadership, with more than 2,000 team members and over 500 active projects for Fortune 500 clients such as HBO, Microsoft, Google and Starbucks.

The work spans AI platforms and digital transformation, with the company working alongside enterprise leaders on new products and services.

The team is made up of people who are driven, work well together and keep growing.

Responsibilities

• Build and run joint marketing plans with strategic technology, platform and ecosystem partners.
• Plan and manage joint co-marketing campaigns aimed at awareness, demand generation and pipeline growth.
• Work with Alliance Managers and the wider team to find marketing opportunities that match business priorities.
• Organise joint webinars, events, executive roundtables, customer stories, product launches and digital campaigns.
• Create and maintain partner marketing assets such as landing pages, campaign toolkits, sales enablement materials, blogs, case studies and solution briefs.
• Own the marketplace presence, including listings, buyer-facing copy, campaign content and the commercial story, and work with sales and account management on co-sell opportunities.
• Partner with demand generation, content, design, digital and social teams to promote partner campaigns across several channels.
• Track campaign results and report on partner-sourced leads, influenced pipeline, engagement and ROI.
• Manage partner marketing calendars, campaign timelines, approvals and delivery across many stakeholders.
• Find ways to grow the company's visibility in partner ecosystems through awards, speaking slots, thought leadership and joint announcements.
• Keep messaging and branding consistent across all partner-facing marketing.
• Build scalable processes, templates and playbooks that can be reused across several strategic alliances.

Requirements

• Extensive professional experience in B2B technology marketing. Experience in partner, alliance, channel or ecosystem marketing is highly preferred.
• Experience building and running joint go-to-market programs with technology partners, cloud providers, ISVs or strategic alliances.
• Hands-on experience producing customer case studies and customer stories from start to finish, including getting story details from delivery or engineering teams and getting the client's permission to publish from account teams.
• Proven record of building integrated campaigns across digital, content, webinars, events, ABM and partner channels.
• Solid understanding of enterprise technology, AI and data, cloud platforms, software engineering or data solutions.
• Experience working across partnerships, sales, marketing and technical teams.
• Excellent project management and organisation skills, with the ability to handle several partner initiatives at once.
• Strong communication and relationship skills, including experience working externally with partner marketing teams.
• Experience creating partner-facing assets such as campaign toolkits, solution briefs, customer stories, webinars and sales enablement materials.
• Familiarity with partner program mechanics, including tier requirements, portal submissions, joint value propositions, co-sell registration and partner marketing funds (MDF).
• Experience with CRM and marketing automation platforms such as Salesforce or Pardot is preferred.
• Professional fluency in English.

Benefits

• The company is a global technology firm with over 25 years of engineering leadership, more than 2,000 team members and over 500 active projects for Fortune 500 clients such as HBO, Microsoft, Google and Starbucks.
• The work covers AI platforms and digital transformation, with the company partnering with enterprise leaders on what comes next.
• The team is made up of people who are driven, collaborative and always developing.