Senior Developer Marketing Manager, Lifecycle & Growth

Description

1Password is growing. We’ve surpassed $500M in ARR and we’re continuing to accelerate, earning a spot on the Forbes Cloud 100 for four years in a row and teaming up with iconic partners like Oracle Red Bull Racing.

About 1Password

At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Unified Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 180,000 businesses, from Fortune 100 leaders to the world’s most innovative AI companies, trust 1Password to help their teams securely adopt the SaaS and AI tools they need to do their best work.

If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future.

The Developer Relations team builds developer tooling and creates awareness through events, social channels, and community activity. In this hands-on role, you’ll turn that attention into active users by owning the journey from first touch through signup, installation, first success, and continued engagement, while also owning the Developer Hub as the main conversion surface. By helping more developers discover and adopt 1Password’s developer tooling, you’ll contribute to the company’s mission and growth.

How we’re using AI today

Our Engineering, Product, and Design teams are thoughtfully integrating AI across the full software and product development lifecycle to move faster without sacrificing quality or security. In practice, that looks like engineers using AI-assisted coding tools to accelerate reviews and catch bugs earlier, product managers synthesizing user research at scale, and designers rapidly prototyping and iterating with AI-generated mockups. We approach AI the same way we approach security: with clear principles, human accountability at every consequential decision point, and rigorous evaluation before anything ships to customers.

This is a remote opportunity within Canada and the US.

Requirements

• 4+ years of experience in developer marketing, lifecycle or customer relationship management (CRM) marketing, or growth marketing for a technical or developer-facing product.
• Proven experience building lifecycle programs that improved activation and retention, with measurable results.
• Hands-on experience with marketing automation and lifecycle tools such as Customer.io , HubSpot, Braze, or Iterable, as well as product analytics tools such as Amplitude, Mixpanel, or PostHog.
• Experience owning or substantially improving website conversion performance, including A/B testing.
• Strong writing skills, with an instinct for what developers find useful and credible.
• Comfort working with engineers and developer advocates and with technical concepts such as application programming interfaces (APIs), command-line interfaces (CLIs), software development kits (SDKs), and documentation. You do not need to be a developer, but you should be able to try the product yourself.
• Ability to work independently and communicate clearly in a remote, async-friendly team. Preferred: Experience with product-led growth, free-to-paid conversion, open source adoption, event and community programs, Structured Query Language (SQL), Hypertext Markup Language (HTML), Cascading Style Sheets (CSS), scripting, search engine optimization (SEO), docs-led growth, or developer communities such as GitHub, Discord, Reddit, Hacker News, X, or LinkedIn.
• What you can expect:
• Build capture-to-activation flows for leads from conferences, meetups, hackathons, webinars, and social channels, including QR codes, event-specific landing pages, follow-up sequences, and starter kits.
• Work with Developer Relations teammates so every event, talk, and social moment has a clear call to action, tracking, and post-event nurture plan.
• Turn social engagement, including launches, threads, demos, and community moments, into measurable traffic and signups through the right landing pages and offers.
• Design and run lifecycle programs across onboarding, activation, adoption, re-engagement, and expansion using email, in-product messaging, and community channels.
• Define activation for the product, build programs around milestones such as a first application programming interface (API) call, successful build, or integration, and segment messaging by behavior, role, language, technology stack, and source.
• Own the Developer Hub’s strategy, messaging, and conversion across its homepage, product pages, community pages, and events pages. Run continuous testing across copy, calls to action, page structure, and signup flows, and partner with Design, Engineering, and Documentation to improve time-to-first-value.
• Write or direct tutorials, quickstarts, sample applications, changelogs, and email content; build reporting from first touch through activation and retention; and share findings that help shape the roadmap and messaging. Early success will include auditing the funnel, launching event follow-up and onboarding programs, and improving signup-to-activation, event-to-user, and Developer Hub conversion.
• USA-based roles only: The annual base salary for this role is between $133,000 USD and $186,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.
• Canada-based roles only: The annual base salary for this role is between $125,000 CAD and $175,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.
• At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.
• This posting is for an existing vacancy.
• Our culture
• At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first.
• You’ll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. That said, 1Password is not for everyone . Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challenging problems, who seek feedback to grow, and who are driven to make an impact. If you're looking for a place where you can settle into a comfortable routine, this might not be the right fit for you. We’re looking for individuals who are proven experts in their fields, as well as those who are highly adaptable, can thrive in ambiguity and through change, are curious, and above all deliver results.

Conditions

We are committed to leveraging cutting-edge technology—including AI—to achieve our mission. We also understand that thinking critically about AI in its current forms will help us create better solutions for our customers and ourselves with its future forms, which will help us continue to close the gap between security and privacy and achieve our mission. We want team members at all levels to take the approach of actively learning AI best practices, identifying opportunities to apply AI in meaningful ways, and driving innovative solutions in their daily work. Embracing the future of AI isn't just encouraged—it's an essential part of how we will be successful at 1Password.

This approach extends to our hiring process—candidates are welcome to use AI tools responsibly and thoughtfully during the application process. To us, this means we do ask that you join live interviews without using AI tools so we can get to know how you communicate, solve problems, and collaborate with others.

Our approach to remote work

We believe in the power of remote work, but recognize that in-person connection is important to help us achieve our mission. While we are a remote-first company, travel for in-person engagement is a part of almost all roles, and we require our employees to be ready and willing to take part. Frequency will depend on role and responsibilities, and may include, but is not limited to: annual department-wide offsites, team meetings, and customer/industry events.

Benefits

• We believe in working hard, and rewarding that hard work through our benefits. While not an exhaustive list, here is a glance at what we currently offer:
• Health and wellbeing
• Maternity and parental leave top-up programs
• Competitive health benefits
• Generous PTO policy
• Growth and future
• RSU program for most employees
• Retirement matching program
• Free 1Password account
• Community
• Paid volunteer days
• Peer-to-peer recognition through Bonusly
• Remote-first work environment
• Some roles in our GTM team are currently being hired for in-person hybrid work in Toronto and Austin. These roles will specify on the posting.
• You belong here.
• 1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.
• Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at nextbit@agilebits.com and we’ll work to meet your needs.
• Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we're experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you've got questions or concerns about this, your talent partner would be happy to address them with you.