Sr. Manager, Gaming Player Marketing

Description

The company's Player roster includes professional gamers, esports organizations and content creators, and this role leads that roster and the talent strategy behind it.

You will work with the Gaming Player Marketing team on scouting, relationships and high-impact activations, and act as the gaming and talent expert across the organization.

Responsibilities

• Find, assess and sign established and emerging Players who fit the company's brand and long-term plans.
• Negotiate contracts covering performance targets, content and social commitments, pay, branding rights and schedules.
• Onboard new gaming and esports athletes with training on brand, products and communications, and set their performance goals.
• Be the main contact for Players and their teams, aligning on activations, deliverables, content, events and long-term partnerships, and making sure plans run smoothly.
• Track the health and performance of the roster and give feedback to help Players improve.
• Help Players shape creative project ideas and turn them into company projects.
• Follow global and local gaming trends, titles, teams and stakeholders to inform marketing strategy.
• Serve as the main link for the gaming program, keeping all stakeholders and partners aligned.
• Lead the strategy and delivery of high-impact Player projects and events that keep the company at the front of gaming.
• Own end-to-end management of key projects, from long-term planning and concepts through execution, in line with business and marketing goals.
• Turn Player ideas into projects by defining scope, objectives, timelines, resources and execution plans.
• Manage timelines, budgets, deliverables and resourcing, spotting risks and dependencies early and resolving them to keep projects on track.
• Work with the Media Network team to align gaming content goals and identify new content opportunities.
• Support regional Player project activations, ensuring quality, creativity and brand fit.
• Find cross-functional openings that connect Players to wider campaigns, events, sports properties, media and brand initiatives.
• Manage external partners such as agencies and talent managers, plus internal teams, so priorities stay aligned and delivered.

Requirements

• At least 5 years in gaming, esports, talent or entertainment marketing, including hands-on work with high-profile talent, partnerships and complex projects.
• Solid knowledge of and relationships across gaming and esports, including major titles, publishers and developers, pro players and teams, leagues, tournaments, creators and other key stakeholders.
• A track record of building talent and partnership strategies that balance player needs with brand, business and marketing goals.
• Strong strategy and project management skills, with experience leading multi-stakeholder work from ideas through delivery and measurement.
• Excellent communication and relationship skills, with the ability to earn trust from well-known names in gaming and influence cross-functional and senior leaders who may come from outside the industry.

Conditions

Open to U.S. citizens, U.S. permanent residents, or people currently authorized to work in the United States on a valid visa.

Base salary range is $85,600 to $128,400 plus cash incentives. Final offers may differ based on experience, and the range may change or be modified.

Benefits

• Medical, dental and vision plans, 401k match, family leave, PTO and paid holidays, pet, legal and life insurance, and tuition reimbursement.
• Benefits may vary depending on employment type and/or work location.