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Workiva Inc.

Lead Regional Marketing Manager - UKI

  • Remote
  • 6+ years

Salary

Not stated

Similar roles pay £35K - 95K a year · our estimate

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Description

You will bring Sales, Marketing, and Partner teams together around shared growth goals, and turn those goals into joined-up marketing programmes that raise awareness, generate demand, and speed up pipeline across the United Kingdom and Ireland.

You report to the Senior Marketing Director and own priority programmes for executives and for each market segment, from strategy through to delivery.

Responsibilities

  • Work with UK Sales leadership to line up pipeline, account, and bookings goals
  • Design integrated marketing plans that link Sales priorities to regional, digital, ABX, content, event, and partner work
  • Work with Partner Marketing on joint campaigns, account engagement, and pipeline
  • Spot pipeline gaps and audiences, then build focused marketing programmes to fill them
  • Keep Sales, Marketing, and Partners working as one across planning, campaign launch, follow-up, and opportunity progression
  • Lead priority Corporate and Public Sector programmes as those businesses grow
  • Steer cross-functional work across digital, content, ABM, webinars, executive engagement, events, and partners
  • Coordinate with Sales, TDR, and Partner teams to strengthen campaign follow-up and account engagement
  • Review account, engagement, and pipeline data to measure results and decide where to spend
  • Run strategic executive programmes, roundtables, and industry engagements aimed at target accounts
  • Lead Corporate and Public Sector activation inside flagship UK programmes such as Accelerate
  • Shape the wider UK marketing plan covering Corporate, Public Sector, Major, Strategic, and FSI
  • Adapt global, EMEA, and partner resources so they reach further and have more effect
  • Build influence across stakeholders in a complex matrix organisation to deliver business results

Requirements

  • At least 10 years of B2B marketing experience in regional, integrated, or demand-generation marketing
  • A record of working with Sales leaders to deliver plans that make commercial sense
  • Experience building integrated programmes that create and move enterprise pipeline
  • A solid understanding of pipeline management, account engagement, and buyer journeys
  • Experience designing integrated campaigns and account-based programmes for B2B SaaS
  • Hands-on use of Salesforce and Marketo to support data-driven decisions
  • Preferred: experience marketing to executive, corporate, enterprise, or Public Sector audiences in the UK
  • Preferred: a record of working with partners, alliances, or channel teams on joint go-to-market programmes
  • Preferred: experience building or scaling a new go-to-market approach
  • Preferred: a strong grasp of ABM, digital demand generation, and executive engagement
  • Preferred: the ability to turn Sales priorities and market insight into practical marketing programmes
  • Preferred: strong relationship skills for influencing Sales, Partner, regional, and global marketing teams
  • Preferred: a commercial outlook that balances strategy with hands-on delivery in a fast-moving setting
  • Up to 25% travel for internal meetings, customer programmes, and industry events
  • A reliable internet connection if you work remotely away from a the company office

Conditions

Up to 25% travel is required for internal meetings, customer programmes, and industry events

You need a dependable internet connection for remote work outside a the company office

The company is an equal opportunity employer and makes employment decisions without regard to protected characteristics. Reasonable accommodations are available for applicants with disabilities by emailing the talent acquisition team.

Benefits

  • The company offers a platform that combines finance, risk, and sustainability data on one secure foundation, so leaders can trust their numbers and act quickly on current and emerging risks
  • You will create technology that boards, executives, and regulators rely on to handle uncertainty and make decisions that hold up under scrutiny
  • All employees complete security and privacy training suited to their role, in line with company policy and regulatory standards

Where you’d work

Fully remote

You can work from

  • United Kingdom

About the company

Workiva Inc.

  • Industry: SaaS

Also hiring in United States, Amsterdam, Netherlands, London, United Kingdom and 2 more places

16 of their 29 open roles are remote

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Details10 facts · Role, Location, Compensation, Employment, Company
Seniority
Lead
Type
Full-time
Industry
SaaS
Region
United Kingdom
Pay period
Annual
Show 5 more factsShow less

Role

Category
Marketing
Seniority
Lead
Experience
10+ years

Location

Work model
Remote
Region
United Kingdom
Remote from
  • United Kingdom

Compensation

Salary
Salary by agreement
Pay period
Annual

Employment

Type
Full-time

Company

Industry
SaaS

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