Regional Marketing Manager DACH

Description

You will be the integrated marketing lead for Germany, Austria and Switzerland, building brand awareness, pipeline and customer engagement across the region.

You report to the Senior Director of Regional Marketing South. You will combine the company's global go-to-market frameworks with local market conditions and DACH buyer behaviour, shaping plans around the distinct needs of each customer segment. Working alongside Sales and campaign managers, you will help speed up pipeline growth.

The company runs an AI-powered platform that brings finance, risk and sustainability data together on one secure foundation.

Responsibilities

• Turn the DACH go-to-market strategy from regional leadership into practical campaign briefs, execution plans and channel mixes.
• Work with Demand Generation and Digital Media to plan and run high-impact multi-channel campaigns.
• Partner with DACH Sales on targeted account strategies and marketing plans that meet pipeline and revenue goals.
• Run field marketing programmes, regional events and partnerships that move pipeline forward and deepen customer engagement in all three countries.
• Build regional visibility by engaging with B2B industry associations, professional networks and executive communities.
• Collect ongoing feedback from local customers, sales managers and partners to sharpen the DACH messaging.
• Track regional market trends and campaign metrics, and use them to improve performance and guide decisions.
• Make sure every DACH initiative follows company brand standards and overall strategy.

Requirements

• Hold a bachelor's degree in marketing or have equivalent hands-on experience.
• Have 4+ years of B2B marketing experience, mainly in demand generation, field or regional marketing in DACH.
• Speak German and English fluently.
• Preferred: experience running integrated B2B SaaS campaigns and lead generation plans.
• Preferred: a track record of working closely with cross-functional teams.
• Preferred: strong communication and project management skills across functions.
• Preferred: hands-on skill with marketing automation platforms and CRM systems such as Salesforce.
• Preferred: an analytical approach grounded in data.

Conditions

Expect up to 25% travel for internal and customer events.

Reliable internet access is required for any period of time.

You must complete role-specific security and privacy training to meet company policy and regulatory standards.

The company is an equal opportunity employer and makes employment decisions without regard to age, gender identity, race, religion, disability, sexual orientation or any other protected characteristic.

Reasonable accommodations are available for applicants with disabilities.