Associate Director Brand Marketing & Media (m/f/d)

Description

The company is Europe's No.1 e-pharmacy, with teams in six markets and a focus on digital health and customer experience.

This newly created senior role reports directly to the Director Marketing.

The expertise already exists within the team. Your job is to connect it, set direction and turn the brand strategy into one measurable media plan across markets.

TV, programmatic and social all carry equal weight in the remit.

Responsibilities

• Own the brand concept and positioning, keeping it consistent across six markets, channels and customer touchpoints.
• Build the cross-market brand media plan, deciding how the budget is split and timed across TV, programmatic and social.
• Lead eight specialists, define their roles and set up a working model that links country and channel expertise.
• Improve the media mix using brand tracking, marketing mix modelling and incrementality findings, so brand spend can be tied to measurable business results.
• Set up planning and governance routines across markets and channels so decisions are transparent, learnings are shared and optimisation runs continuously.

Requirements

• Senior brand and media experience from a multi-market, data-driven business, ideally in e-commerce, online retail or another consumer-facing digital company.
• Solid knowledge of TV, programmatic and social, enabling you to challenge plans, coach in-house specialists and manage external agencies.
• A record of leading experienced teams and merging capabilities that previously worked separately into one structure.
• You judge brand investment by its commercial outcome, using data and measurement rather than reach and awareness alone.
• English at C1 level or above is essential.
• German is an advantage but not required.

Conditions

Based at the Cologne office, where you attend at least once a week.

Benefits

• Sports: a membership (M package) with Urban Sports Club, giving access to a wide range of sports offers.
• Remote work: where the role does not require office presence, your place of work can be arranged individually, including up to 20 days a year anywhere in the EU.
• Mental health: free, anonymous support from psychologists at nilo if you feel overwhelmed at work or in private life.
• Personal development: in-house and external training to support your individual growth.
• Holiday: 30 days of paid vacation per year, plus an extra day on Rosenmontag, and the option of up to 10 days of unpaid vacation after one year with the company.