Product Marketing Manager

Description

The company's Americas marketing team is hiring a product marketing manager based in Chelmsford, MA.

You will plan, carry out, and follow through on product marketing strategies for the network audio and system devices portfolios, working with both external and internal customers.

The role uses traditional and digital marketing tactics to run campaigns that have a measurable effect on the bottom line.

Responsibilities

• Build and run an integrated marketing strategy for the network audio and system devices portfolios.
• Work with local and global product, marketing, and technical teams to find the best routes to market for new product releases.
• Plan and deliver launch materials for new products, including internal and external messaging, visuals, and supporting assets, so they are placed well in the market.
• Contribute to the long-term direction of both portfolios, identifying the marketing work needed to support growth.
• Build awareness and demand for new and existing products through campaigns, webinars, and thought leadership content.
• Develop deep expertise in both portfolios and use it to shape product messaging and positioning.
• Review competitors' marketing and use what you find to shape current and future plans.
• Set goals, measure the return on marketing initiatives, report results, and refine product marketing plans.
• Tie marketing plans to the company's short-term and long-term goals and objectives.
• Use other marketing teams' initiatives to carry your product marketing strategy into their plans.

Requirements

• Strong project management skills to plan, prioritize, and deliver detailed marketing work.
• Ability to learn technical concepts quickly and turn them into clear messaging that matches customer needs.
• Experience launching products into a market and building ongoing materials for the product life cycle and growth.
• Skill at writing content that turns technical detail into a story target audiences can easily follow.
• Ability to build strong working relationships inside and outside the company.
• Very high attention to detail and organization, with the ability to juggle several projects or priorities at once.
• Clear communication with different audiences and effective cross-functional work with local and international teams.
• Real interest in brand development and the ability to keep the wider picture in view.
• Solid understanding of sales behavior and needs, and how marketing helps teams improve the bottom line.
• Self-driven approach to your own development, and willingness to share knowledge and lift up colleagues.
• Bachelor's degree in marketing or a related field.
• 5+ years of marketing experience in a B2B setting.
• Preferred: product marketing experience in a channel sales model.
• Preferred: experience in the IT or security industry, ideally with knowledge of network audio or system devices.
• Experience with a marketing automation platform (Pardot preferred) and with Salesforce or another CRM platform.

Conditions

Physical demands: occasional lifting of 20-25 lbs. Reasonable accommodations may be made for people with disabilities to perform the essential functions.

Travel of up to 10% per year.

Pay range: approximately $95,000-$105,000. This is a good-faith estimate at the time of posting. Actual pay depends on qualifications, experience, knowledge, skills, abilities, and the physical work location within the state.

Permanent position.

The posting closes on 2026-12-27.

Some roles require background checks; where one applies, notice is given before any check starts.

The company builds network technology for video surveillance, access control, intercom, and audio systems, with intelligent analytics applications. It has around 6,000 employees in more than 50 countries and works with partners worldwide.