Senior Product Manager – Retail Media Data, Measurement & Auction Strategy (m/f/d)

Description

The company runs an online pharmacy in Europe, and its Retail Media business is growing. The team is investing in scalable ways to deliver, measure and optimise campaigns, including a stronger auction strategy, better advertising data flows and dependable reporting and attribution.

Retail Media data is being consolidated into the company's unified data platform. The next step is turning that base into measurement, reporting and decision-making products. You would define and deliver these alongside data scientists, data engineers, analysts, software engineers and commercial stakeholders.

This is a small, growing team, so you would take ownership early and help build products that support the company's commercial growth.

Responsibilities

• Own the product strategy and roadmap for Retail Media auction performance, data, measurement and reporting.
• Define auction requirements and find ways to improve bidding, ranking, relevance and commercial performance.
• Set the advertising tracking requirements, event taxonomies and data contracts across campaign management, ad serving, customer interactions, attribution and reporting.
• Make sure advertising data is reliably ingested into the unified data platform and usable for internal reporting, advertiser reporting, measurement and optimisation.
• Build measurement and reporting that show advertisers how well campaigns work, including incremental sales, reach and return on advertising investment.
• Work with data science, data engineering, analytics and software engineering to turn business needs into scalable solutions.
• Lead product discovery, prioritisation and delivery, weighing business priorities, technical dependencies and stakeholder needs.

Requirements

• Around 5 to 7 years of product management experience, ideally in data products, analytics, AdTech, marketing technology or e-commerce.
• Experience owning products end to end, from discovery and roadmap through delivery, adoption and ongoing improvement.
• A strong grasp of data products, analytics and measurement, and the ability to turn complex data into clear business outcomes.
• Enough technical fluency to work with data engineers, data scientists, analysts and software engineers, and to question technical requirements when needed.
• A working knowledge of SQL, data modelling, reporting or BI tools. Hands-on expertise is beneficial but not essential.
• Strong stakeholder management and the ability to balance competing priorities across technical and commercial teams.
• An understanding of advertising performance and commercial measurement, with a focus on measurable value over shipping features.
• Previous experience as a data analyst, data scientist or analytics engineer.
• Familiarity with digital advertising and auction mechanics.
• Exposure to Retail Media, AdTech or marketing analytics.
• Experience building data products or platforms from 0 to 1.

Conditions

Remote role based in Germany, with occasional on-site collaboration at the Berlin or Cologne offices depending on business and team needs.

Where the job does not require office presence, the place of work can be arranged individually, including up to 20 days a year anywhere in the EU.

Benefits

• Kindergarten grant of 100,00 € (total) per month for employees who pay for childcare.
• Free, anonymous access to professional help from psychologists via nilo for personal or work stress.
• Support for career development through internal and external training.
• Fully costed Deutschland Ticket for commuting, usable at any time.
• Urban Sports Club membership (M package) with a range of sports offers.
• Regular team events and celebrations.