Digital Product Content Specialist

Description

The Digital Product Content Specialist will be responsible for aiding in the execution of Master Lock’s commercial digital product content strategy and related processes. The Specialist in this role will focus on how to best leverage digital product content to build the Master Lock brand and maximize discoverability on key distributor websites and partners including, but not limited to: Grainger, Fastenal, etc. This position will require a collaborative mindset, strong process improvement skills, attention to detail, and broad ecommerce/digital acumen.

Position Location: This position is eligible to work in a hybrid environment out of our Deerfield, IL HQ. Remote days are Mondays and Fridays.

Responsibilities

• Assist the Digital Content Manager in the execution of a holistic digital product content strategy across MasterLock.com and other distributor/commercial partners, with emphasis on deploying product content that is optimized for both consumer engagement and retailer search engines.
• Support the development, deployment, and optimization of best-in-class digital merchandising assets tailored to targeted distributor websites.
• Syndicate accurate and thorough product information to owned sites and online distribution partners via customer content management portals and product content management system (Salsify).
• Audit and document existing processes across the enterprise for developing and deploying digital product content
• Continuously assess sales performance, customer behavior, and market trends to optimize product listings, categories, and collections.
• Analyze performance and impact of digital content investments with key retailer accounts to determine customer impact and ROI.
• Audit/assess content performance on owned site and distribution partners using the digital product content scorecard.
• Leverage internal and external data sources to gather relevant industry benchmarks.
• Develop a detailed monthly digital product content production/deployment calendar.
• Follow internal processes while also seeking ways to increase team efficiency.

Requirements

• Bachelor’s degree in marketing, Communications, Business or a related field is required and 3 years of experience in Marketing, Advertising, Customer Service, or related field OR high school diploma with 6 years of experience in Marketing, Advertising, Customer Service, or related field
• Experience in consumer durables products is a plus.
• Demonstrated intellectual curiosity around product content marketing and passion for developing best-in-class content.
• Ownership mentality and proven ability to meet deadlines, work collaboratively with others, and manage projects independently.
• A demonstrated track record of accomplishment in a fast-paced environment, with the ability to manage multiple projects effectively.
• Proven team player comfortable working on multiple cross-functional teams.
• Familiarity with Salsify Product Content Management Platform is preferred.
• Demonstrated understanding of SEO, PPC and Display Advertising as it relates to digital copy is preferred.
• Willingness to learn and adopt artificial intelligence tools—especially Microsoft Copilot—to enhance digital product content creation, optimization, and workflow efficiency across key retailer platforms. Commitment to ongoing learning and responsible use of AI in alignment with organizational standards.
• Familiarity with product content management platforms.
• Additional Information
• Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $65,000 USD - $77,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.
• At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits, adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to foster a sense of belonging for all associates.
• Fortune Brands is built on industry-leading brands and innovation within the high-growth categories of water, outdoors and security. The Company makes innovative products for residential and commercial environments, with a growing focus on digital solutions and products that add luxury, contribute to safety and enhance sustainability. To learn more, visit our website at fbin.com .