Marketing Automation Manager

Description

The company is hiring a Marketing Automation Manager to own its marketing automation capability and build a more sophisticated, scalable, customer-led approach to lifecycle marketing.

This is a hands-on role. You need deep Marketo knowledge, a clear understanding of how marketing automation connects with Salesforce, and the ability to turn customer and commercial needs into working automated journeys.

You will sit in Marketing and work closely with Lifecycle Marketing, Demand Generation, Product Marketing, Commercial Operations, and the wider Data and Technology teams.

The company provides price reporting, news, analytics and events for agriculture, forest products, metals and mining, and new-generation energy markets. It has more than 700 employees across offices in the UK, US, China, India, Singapore, Brazil, Belgium, Bulgaria, Finland and elsewhere.

Responsibilities

• Own and run the Marketo environment so it is well structured, scalable and used properly across Marketing.
• Build, test and improve automated programmes, campaigns, nurture streams and triggered messages.
• Create campaign and programme templates so Marketing teams can work faster while keeping quality and consistency.
• Set and enforce standards for campaign setup, testing, QA, naming and documentation.
• Find manual work that automation or better processes can remove.
• Turn the customer lifecycle strategy into automated journeys covering acquisition, conversion, onboarding, engagement, retention and win-back.
• With Lifecycle Marketing, build always-on programmes based on customer behaviour, needs and lifecycle stage.
• Add more advanced segmentation and personalisation to communications.
• Use behavioural and engagement signals to trigger messages and next-best actions.
• Keep testing and refining journeys based on performance and customer behaviour.
• Manage the Marketo and Salesforce relationship from a marketing automation standpoint.
• Make sure leads, contacts, campaign activity and relevant engagement data move reliably between the two platforms.
• Work with Commercial Operations on lead management, routing, scoring and sales handover.
• Investigate and fix automation and integration issues, working with technical teams or external partners as needed.
• Help keep data quality and governance high across the marketing technology stack.
• Set up clear measurement for automated programmes and journeys.
• Track conversion, engagement and progression through the lifecycle and use the findings to improve results.
• Work with Commercial Operations to link automation activity to pipeline and commercial outcomes.
• Run testing programmes across audiences, content, journeys, triggers and channels.
• Explore how AI can make automation smarter, faster and more personalised, including segmentation, journey building, optimisation and content personalisation.
• Track developments in marketing automation, CRM and lifecycle technology and recommend capabilities worth adopting.
• Help Marketing move from one-off campaigns to intelligent, always-on customer journeys.
• Demand Generation and Events Marketing: build campaign automation, nurture programmes and lead follow-up journeys.
• Product Marketing: support product launches, propositions and targeted customer messages.
• Commercial Operations and Sales: Salesforce integration, lead management, scoring, routing and handover.
• Data and Technology: integrations, data architecture, troubleshooting and development of the stack.
• Content and Creative: make sure each journey stage has the right content and assets.
• External technology partners and agencies: specialist help with Marketo, Salesforce and other automation tools where needed.

Requirements

• Strong hands-on experience with Adobe Marketo Engage, ideally in a complex B2B or subscription business.
• Strong understanding of Salesforce CRM and the Marketo and Salesforce integration.
• Experience building sophisticated nurture programmes, triggered campaigns and automated customer journeys.
• Good grasp of lead management, scoring, segmentation and lifecycle stages.
• Experience working with large customer and prospect databases.
• Strong analytical skills, with experience using campaign and customer data to improve performance.
• Excellent attention to detail, especially on campaign logic, testing and data.
• Comfortable working across Marketing, Sales and Commercial, Product, Data and Technology teams.
• Able to turn business and customer requirements into practical automation solutions.
• Highly motivated and driven, with a strong team ethic and a willingness to work flexibly.
• Desirable: experience in a subscription, information services, data, SaaS or B2B organisation.
• Desirable: experience with Dreamdata or similar B2B attribution or customer journey platforms.
• Desirable: experience building multi-channel lifecycle programmes.
• Desirable: understanding of consent management, GDPR and marketing data governance.
• Desirable: experience using AI within marketing automation or personalisation workflows.
• Desirable: Marketo certification or equivalent advanced practical experience.
• Candidates who do not match every point are still encouraged to apply.

Conditions

Work is based at the company's office, with the place and setup as stated in the role details.

The company is an equal opportunities employer and welcomes applications from everyone.

Candidates who need interview accommodations should say so once they progress in the process.

Benefits

• Access to the company Rewards, covering core benefits and a flexible allowance that candidates can tailor to their own lifestyle, wellbeing and financial priorities.
• Benefits vary by country and role.