Sr. Associate Marketing Manager

Description

The company is a powersports manufacturer with a dealer network, and this role sits within its Parts, Garments, and Accessories business.

You will be the senior marketing lead for dealer-facing retail programs, working across the PG&A category teams, field sales and digital marketing to create a consistent experience for dealers and consumers.

The role gives you broad ownership of initiatives that improve how dealers execute and support PG&A retail sales across the network.

The company describes its culture as built on fun, ownership and taking on challenging assignments in an agile setting.

Responsibilities

• Set and carry out short- and long-term PG&A retail strategy within the company Retail Experience for the ORV, Seasonal, and Parts & Oil businesses, turning priorities into merchandising, activation and dealer execution plans.
• Create dealer-facing merchandising tools such as planograms, point-of-purchase displays, retail standards, signage and in-store marketing support to lift PG&A sell-through.
• Run dealer digital marketing programs, including Certified Dealer Websites and related tools, to raise PG&A visibility, dealer adoption and local retail activation.
• Build digital assets, co-marketing options and local activation support that dealers can use to promote PG&A products online and on social media.
• Act as the PG&A marketing lead for dealer events and channel activation programs, turning key initiatives into clear dealer experiences and plans the field can run.
• Prepare merchandising, signage, retail support and activation plans for dealer shows, sales meetings, experiential events and other priority channel events.
• Work with Product Line Sales, category teams, field sales, digital marketing, the company Retail Experience and Whole Goods Channel Marketing to align priorities, promotions and retail goals.
• Analyze retail, inventory, stocking, promotion and dealer data to spot trends, gaps and opportunities by category, region and dealer segment.
• Turn performance data, field feedback and dealer needs into concrete recommendations that improve execution, sales, promotional sell-through and customer experience.
• Track competitor dealer programs, merchandising, promotions, launches and retail execution, and turn what you find into recommendations for category planning, dealer activation and field sales.
• Business acumen: connect your work to financial results, operational efficiency and company goals when you decide.
• Collaboration: work well with people across functions and levels, building shared goals while respecting other views.
• Data and analytical literacy: read data and reporting to guide decisions, find trends and measure results for your role.

Requirements

• A bachelor's degree in business, marketing, merchandising or a related field.
• At least 4 years in channel marketing, retail merchandising, sales activation, category management or a similar commercial role.
• Dealer, retail, consumer packaged goods, powersports or other distributed sales-channel experience is preferred.
• A solid grasp of retail execution, merchandising strategy, planograms, point-of-purchase displays, in-store activation and dealer sales support.
• Ability to analyze retail, inventory, stocking, promotional, competitive and dealer data and turn it into clear recommendations and workable plans.
• Strong communication, project management, collaboration and influencing skills, with the ability to work across sales, marketing, category management and field sales.
• Detail-focused, commercially minded and creative in solving problems, with a bias toward action and a focus on dealer and customer impact.
• Understanding of or interest in powersports and dealer-based businesses is preferred.
• Travel of up to 20%.
• No visa sponsorship is available for this position.
• Former employees must be eligible for rehire, and current employees must be in good standing.

Conditions

Up to 20% travel is required.

Visa sponsorship is not available for this position.

Former employees must be eligible for rehire, and current employees must be in good standing to apply.

The company is an equal-opportunity employer.

Benefits

• Competitive pay, including a market-leading profit-sharing plan tied to performance.
• Employee ownership through company contributions to an Employee Stock Ownership Plan and discounted employee stock purchases.
• 401(k) with a generous matching contribution.
• Financial wellness education and one-on-one consultation to plan for the future.
• Health, dental and vision insurance, wellness programs, paid time off, gym and personal training reimbursement, and life insurance and disability coverage.
• Paid volunteer time through the company Gives, plus support from the company Foundation for volunteering in local communities.