Lifecycle Marketing Specialist

Description

The company makes hardware and network services used by more than 100 million people, and it is also a major entertainment publisher with well-known intellectual properties.

The Lifecycle Marketing team sits within the wider global media and omnichannel marketing function. It runs multi-channel digital programs that reach tens of millions of customers worldwide.

The team builds one-to-one journeys for players across web, email, mobile and console, with the aim of supporting gameplay, deepening engagement and growing revenue.

You will work with the Creative Studio, Data Science, Audience and Measurement, and Marketing teams across the Americas, Europe and Asia.

The role is based in San Mateo, CA, on a hybrid basis.

Responsibilities

• Build, configure, test, QA and launch multi-channel campaigns and automated journeys in campaign management tools for Live Service and franchise titles, across email, mobile and on-console messaging.
• Work with senior lifecycle leads to turn strategies and campaign blueprints into high-quality campaigns, moving from brief to build, approval and launch.
• Plan campaigns from existing blueprints and work with the team to refine past campaign structures.
• Adjust campaign plans, journeys and priorities quickly as game updates, player behavior, business needs and new opportunities arise.
• Look for chances to automate and use trigger-based messaging to scale lifecycle programs.
• Work with the team to apply player-centric models, content and insights that enable one-to-one personalization at scale across all channels.
• Analyze campaign and journey performance, apply the results to the next iteration, and share clear insights and opportunities with the business.
• Help design test-and-learn strategy to optimize campaigns, and feed every insight back into ongoing testing and refinement.
• Track trends, technologies and innovation in lifecycle marketing, and share what you learn with the marketing organization.

Requirements

• Hold a degree in a related field such as business or marketing, with a strong academic record.
• Have at least 3 years of proven experience in B2C marketing, customer lifecycle management or engagement marketing.
• Have experience in Salesforce Marketing Cloud, Journey Builder and Interactive Studio, or an equivalent ESP.
• Be highly organized, able to manage a full workload and run several ambitious projects at once.
• Care about the customer and use quantitative and qualitative consumer insights to make decisions and recommend improvements.
• Communicate clearly and confidently when briefing creatives, analysts, engineers, legal and management.
• Have strong analytical and quantitative skills and a consistent record of making data-based decisions.
• Be creative and keen to try new approaches and question existing practice.
• Be a sophisticated communicator with strong influencing skills.
• Build relationships and earn trust with internal colleagues and external vendors through expertise, integrity and interpersonal skill.
• Work sensitively across cultures, collaborate openly and bring different perspectives together to reach well-informed decisions.
• Desirable: experience building lifecycle marketing programs for Live Service games.

Conditions

Base pay is estimated at $95,800 to $143,600 USD. The company considers market benchmarks and location when setting it.

Actual base pay may vary with the hybrid working policy and will depend on job-related factors such as knowledge, skills, experience and location.

The role is hybrid, based in San Mateo, CA.

The company runs background checks at the offer stage for all new hires, which may include criminal checks for some roles.

Benefits

• Medical, dental and vision coverage, matching 401(k), paid time off and a wellness program.
• Employee discounts on the company's products.
• May be eligible for a bonus package.