Product Marketing Manager

Description

Founded in 2012, Bugcrowd is the preemptive security platform that unifies exposure discovery and assessment, offensive testing, and intelligence shaped by AI and human insight to help organizations avoid, discover, and validate real-world risk. Bugcrowd helps security teams move faster by identifying the exposures that matter most so they can act first and stay ahead of attackers. By combining the power of humans and AI, teams can preempt attack paths and prevent breaches. Based in San Francisco and New Hampshire, Bugcrowd is supported by General Catalyst, Rally Ventures, Costanoa Ventures, and others. Visit www.bugcrowd.com .

Job Summary

The Product Marketing Manager plays a central role in how Bugcrowd brings new products, features, and platform capabilities to market. This role sits within the Marketing team and reports into Brand, partnering closely with Product, Engineering, Growth, and Revenue teams to shape messaging, support launches, and turn technical depth into clear, credible stories for customers. It's a hands-on role for someone who can create clarity in ambiguity, bring structure to complex work, and move ideas from insight to execution. Success in this role requires strong judgment, thoughtful collaboration, and the ability to make complex ideas clear and compelling.

Essential Duties & Responsibilities

Own and support launches for new features, product updates, and select platform capabilities, including launch planning, audience definition, messaging development, and cross-functional coordination.

Develop messaging and evolve our positioning for assigned product areas, translating technical capabilities into clear customer value and distinct stories that resonate in the market.

Conduct customer and market research through interviews, win/loss analysis, competitive intelligence, community listening, and hands-on product exploration.

Create enablement materials for the Sales team, including launch briefs, battlecards, FAQs, pitch support, and internal guidance.

Partner cross-functionally with Product, Engineering, Design, Brand, Growth, Sales Enablement, and Customer Experience to keep initiatives moving from planning through launch.

Monitor competitive activity and market trends, and share insights that inform launch strategy, positioning, and broader product marketing recommendations.

Education, Experience, Knowledge, Skills, and Abilities

3+ years of product marketing experience, ideally in B2B SaaS, cybersecurity, or another technical category.

Demonstrated experience supporting product launches or major go-to-market initiatives from planning through execution.

Strong writing and communication skills, with the ability to translate technical concepts into clear, credible messaging for a range of audiences.

Ability to conduct and synthesize customer, product, and market research into actionable insights and recommendations.

Strong project management, prioritization, and cross-functional collaboration skills, with the ability to move work forward independently.

Experience marketing technical products, cybersecurity solutions, or offerings for highly regulated industries is preferred.

Conditions

Sitting and / or standing - Must be able to remain in a stationary position 50% of the time

Carrying and / or lifting - Must be able to carry / move laptop as needed throughout the work day.

Environment - remote, work-from-home 100% of the time.

The base pay range for this role takes into account the wide range of factors that are considered in making compensation decisions, including but not limited to Qualifications, Geographical Location, Education/certifications, Experience, Skill Sets, Training, and other business and organizational needs.

At Bugcrowd, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range for the position of Product Marketing Manager is: $83,200 - $110,000.

This position may also be eligible to participate in a discretionary bonus program or commission plan, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Culture

At Bugcrowd, we understand that diversity in the workplace is vital to a company’s success and growth. We strive to make sure that people are included and have a sense of being part of making Bugcrowd not only a great product but a great place to work.

We regularly hear from both customers and researchers that Bugcrowd feels like a family, and we strive to maintain that internally as well.

Our team consists of a broad range of people: musicians, adventure sports junkies, nature lovers, parents, cereal enthusiasts, night owls, cyclists, artists—you get the point.

At Bugcrowd, we are solving security threats and vulnerabilities that are relevant to everyone, therefore we believe solving these problems takes all kinds of backgrounds. We value the perspectives and experiences people from underrepresented backgrounds bring.