Sr. Associate Marketing Manager, Paid Media

Description

The company is a global leader in powersports. It has been operating since 1954, is headquartered in Minnesota and serves customers in more than 100 countries.

You own paid media strategy and measurement across several campaigns and stages of the customer lifecycle. You will work with internal teams and outside agency partners to run multichannel campaigns across search ads, display, social feeds, programmatic video, email, text messages and printed mailers. You turn business goals into integrated media plans and make sure spend is executed correctly, tuned for results and measured against set targets.

Responsibilities

• Build integrated media plans that match business goals, product priorities and customer needs.
• Oversee daily campaign operations on each platform and recommend optimizations to the media agency.
• Own cross-channel reporting and pull insights and next steps from tests and results.
• Present findings and recommendations to leaders and peers so channel performance keeps improving.
• Design tactical campaigns and measurement plans that lift engagement, generate learning and move key marketing metrics.
• Work with the agency, cross-functional groups and marketing analytics on setup, testing, audience structure, creative delivery and tag management.
• Check that spend is executed accurately, tuned for results and measured against business objectives.
• Track media trends and new capabilities that could strengthen performance.

Requirements

• You hold a four-year degree in marketing, business or a related field.
• You have at least five years in media strategy, digital marketing or a similar field.
• Experience with Google and Meta is strongly preferred.
• You have carried search, display, social and video ads from planning through launch.
• You have intermediate to advanced skill with personalization and data-driven dynamic content, delivering different content to different audiences.
• You have experience with customer data, demand-side, data management and supply-side platforms, third-party data, pixels and ad servers.
• You understand how channels combine into one cohesive, personalized experience.
• You think critically and strategically across many marketing cases and spot upcoming media opportunities.
• You can work through unclear situations, set direction, and manage your own timelines and deliverables against agreed priorities.
• You can lead internal and external meetings and explain solutions in terms of business goals.
• You communicate well and bring strong interpersonal, organizational, time-management and attention-to-detail skills.
• You know customer acquisition goals and have shown real interest in powersports, its customers and the lifestyle around it.
• Desired: data and analytical literacy, using data, metrics and reports to make decisions, spot trends and measure outcomes.
• Desired: collaboration, working well with people across functions and levels while respecting different views.
• Desired: technical and functional expertise, applying the knowledge your role requires and keeping current in your field.

Conditions

This is a hybrid role.

The starting pay range for Minnesota is $82,000 to $108,000 per year. Where someone lands in the range depends on factors such as education, experience, knowledge, skills and geography, and starting near the top of the range is uncommon.

This position is not eligible for sponsorship.

Former employees must be eligible for rehire, and current employees must be in good standing to qualify.

Benefits

• Competitive pay, including a market-leading profit-sharing plan tied to performance.
• Ownership through company contributions to an employee stock ownership plan and discounted employee stock purchases.
• 401(k) with a generous company match, plus financial wellness education and consultation.
• Health, dental and vision insurance, wellness programs, paid time off, life insurance and disability coverage.
• Reimbursement for gym and personal training.
• Paid volunteer time off through the company Gives, and support from the company Foundation for volunteer work that improves community health and wellbeing.