Sr. Associate Marketing Manager

Description

The company makes powersports vehicles, including off-road side-by-side and all-terrain vehicles, snowmobiles, moto-roadsters, quadricycles, electric vehicles and boats, and sells parts, garments and accessories for them. It is headquartered in Minnesota, sells in more than 100 countries and has been operating since 1954.

This Senior Associate Marketing Manager role focuses on performance marketing for the parts, gear and accessories range. You will own campaign, email, paid media and customer cultivation work, and tie those plans to business priorities and measurable targets. You will work closely with Category Management, Sales, Analytics, Digital, Creative and agency partners to run integrated campaigns for product launches, seasonal pushes and key business goals. The role gives you ownership of multi-channel programs and a say in customer lifecycle and revenue results.

The team works in an agile environment where employees are given stretch assignments and more responsibility.

Responsibilities

• Build integrated marketing and promotion plans, campaigns and customer offers with the Sales and Category Management teams.
• Plan and manage the yearly parts, gear and accessories campaign and promotion calendar, matching activity to business priorities, stock levels, seasonal timing and revenue targets.
• Set up go-to-market plans that span channels for launches, seasonal work and major business objectives.
• Own email marketing planning, priorities and results, including segmentation and targeting for acquisition and retention.
• Run continuous testing to make email marketing perform better.
• Lead paid media planning and priorities across the portfolio, working with media agencies and Digital to improve results.
• Manage channel spend, get the most from marketing budget, and use performance data to guide future media decisions.
• Lead customer cultivation work across owner communications, loyalty programs, direct mail and CRM.
• Design customer lifecycle strategies that grow engagement, repeat purchases and long-term customer value.
• Define KPIs and reporting, analyse campaign results, and present clear recommendations, lessons and optimization opportunities to stakeholders and leadership.

Requirements

• A bachelor's degree in business, marketing or a related field is required. An MBA is preferred.
• At least 5 years of marketing or related experience is required. Digital marketing experience is preferred.
• You have led and mentored others.
• You communicate well in writing and speaking.
• You can lead work across functions, juggle several priorities, and deliver on time and within budget.
• You collaborate well across functions and levels of the organization.
• You can work independently at places such as video shoots, shows and events.
• You have strong Microsoft Office skills.
• You can work in a standard hybrid setup.
• You can travel up to 10%.
• You understand how your work affects financial performance, operations and organizational goals, and you decide with that wider picture in mind.
• You work well with others across functions and levels, contributing to shared goals while respecting other views.
• You can read data, metrics and reports to guide decisions, spot trends and measure outcomes that matter to your role.
• Former employees must be eligible for rehire, and current employees must be in good standing to apply.

Conditions

This position is not eligible for visa sponsorship.

The role is hybrid, with a standard hybrid working setup.

Travel of up to 10% is required.

Benefits

• Pay is competitive and includes a profit-sharing plan tied to performance.
• Employees can own company stock through an Employee Stock Ownership Plan and a discounted stock purchase plan.
• The company matches 401(k) contributions generously and offers financial wellness education and consultation.
• Health, dental and vision insurance, wellness programs, paid time off, gym and personal training reimbursement, life insurance and disability coverage are provided.
• Paid volunteer time off through the company Gives is available, and the company Foundation supports community health and wellbeing work.