Sr. Marketing Manager (Global apparel)

Description

You will lead global marketing for the company's two powersports apparel and gear brands, reporting directly to the general manager. The company is a subsidiary of a larger parent company, was founded in 1998, and sells across many regions, product lines and distribution channels.

The role oversees the marketing team covering brand positioning, consumer engagement, communications, PR, content, athlete and ambassador programs, events and integrated campaigns. You will work alongside product, sales, direct-to-consumer, creative and operations, tying marketing to business goals while each brand keeps its own identity and market position.

Responsibilities

• Lead and develop the global marketing team of about four direct reports, seven people in total, by setting priorities, performance expectations and development plans and building accountability and teamwork.
• Build and carry out global marketing strategy for both brands, sharpening positioning, supporting business targets and keeping messages consistent across markets and touchpoints.
• Run integrated campaigns on owned and earned channels for seasonal launches, promotions and consumer engagement, aimed at awareness, consideration, loyalty and advocacy.
• Work with product, sales, direct-to-consumer, creative and operations so marketing plans match roadmaps, seasonal goals and go-to-market plans, with clear ownership for each function.
• Set content and creative direction for product photography, video, brand storytelling and marketing materials, keeping brand standards and explaining product innovation and performance.
• Direct global PR and brand communications, including media relations, press releases, executive communications, industry partnerships, and crisis planning and response.
• Lead athlete, ambassador, influencer and sponsorship programs, building partner relationships that support brand credibility, engagement and business goals.
• Oversee event marketing, experiential activations, product shows and industry events, ensuring smooth execution and measurable value from sponsorships and partnerships.
• Study consumer insights, market trends, competitor activity and campaign results to guide decisions, shift investment and find ways to strengthen positioning in domestic and international markets.
• Own an annual marketing budget of about $2.5M: allocate by business priority, track spending, and judge agencies, vendors and partners on effectiveness and ROI.
• Keep brand experience consistent worldwide by maintaining standards, aligning internal stakeholders and adapting communications to regional preferences and conditions.

Requirements

• BS in Marketing, Communications, Business, or a related field.
• 8+ years of progressive marketing experience, including leadership responsibilities.
• Hands-on experience leading people: coaching, setting performance expectations and coordinating work across functions.
• Proven record of building and running integrated strategies, brand positioning work, consumer engagement programs and go-to-market campaigns.
• Experience building consumer brands in outdoor, powersports, apparel, sporting goods or adjacent industries.
• Solid grasp of consumer behavior, market research, brand management and turning consumer insights into strategy.
• Strong communication, presentation and interpersonal skills, with the ability to influence stakeholders at all levels across functions.
• Strategic and analytical thinking, including judging marketing performance, managing priorities and making data-informed decisions.
• Preferred: experience leading global or multi-market marketing teams and running athlete, ambassador, sponsorship or event programs, plus familiarity with digital channels and direct-to-consumer models.
• Preferred: passion for powersports, outdoor recreation or technical apparel.
• Desired competency, leadership: inspire and guide others, set clear direction, build trust and hold people accountable for results.
• Desired competency, business acumen: understand how your work affects financial performance, operational efficiency and company goals.
• Desired competency, collaboration: work well with others across functions and levels while respecting different views.
• Desired competency, strategic thinking: set direction for the brand marketing team that matches the company's strategic priorities.

Conditions

Hybrid schedule based in Rigby, Idaho, with Tuesday through Thursday as in-office days.

Occasional evening and weekend work is required during events, product launches and peak business periods.

Travel of up to 15%, domestic and international, as needed.

Candidates must be local or able to relocate; no other candidates will be considered.

This position is not eligible for sponsorship.

Former employees must be eligible for rehire, and current employees must be in good standing to apply.