Specialist, Field Marketing

Description

The company is hiring a field-based specialist who reports to the Manager, Field Marketing and helps the Field Marketing Manager (FMM) lead the brand in their region.

You are the local face of the brand, shaping marketing work around local needs while following global and national strategy across Consumer Collecting, Sports, Culture and Communications, through both on-premise and off-premise channels.

You gather local insight by building relationships with student communities and key local creators, and you manage a local team of Student Marketeers who bring the company's brand experience to campuses and the market.

Responsibilities

• Agree goals with the Consumer Collecting Manager (CCM) and the FMM to grow trial and widen the consumer base on and off campus in your region.
• Set expectations and guidelines so Student Marketeers can plan and run trial activity in market around student life moments and consumption occasions.
• Keep sales support strong to grow distribution, energise trade partners and improve in-store visibility around the university.
• Build university initiatives that strengthen brand image and affinity among students.
• Use program tools and reports to target the right student groups, track performance and find new consumer opportunities.
• Coach each team member through planning so a steady flow of fresh activation ideas reaches the user base.
• Handle sampling requests from outside and inside the company, making sure they fit wider priorities.
• Run interactions that drive positive trial, addressing objections and negative perceptions when they arise.
• Recruit Student Marketeers who fit the brand and have the right skills and attitude toward business priorities.
• Apply the national recruitment, onboarding and training modules consistently.
• Train and lead Student Marketeers to own their targets, and open development paths for top performers.
• Build and run a strong Team Leader program.
• Create and support events, scenes and marketing moments that fit brand values and local consumers, with a focus on participation.
• Help run third-party event partnerships in the right sport and culture scenes on and off campus.
• Find local opinion leaders at campus and market level in relevant scenes and bring them to the company's brand venue with the FMM.
• Help deliver national and global events and projects to a high standard.
• Add indirect sampling to plans to reach hard-to-reach occasions and surprise consumers.
• Activate national pillars, events and global brand projects around universities in line with core program objectives.
• Develop, own and run new locally relevant ideas alongside global and national initiatives, working with the FMM.
• Involve the Consumer Collecting team in field idea generation and use their university lifestyle to spot early technology, digital and social trends.
• Lead creative sessions with Student Marketeers to produce new ideas that build student loyalty, such as focus groups.
• Learn the consumer landscape and how to reach different consumers across occasions through direct and indirect sampling.
• Model the brand values with a motivating, inspiring tone of voice.
• Set up programs in the right areas to reach your target group, and move resources as needed to go where consumers are.
• Improve program efficiency using program tools.
• Work with local logistics to keep tools, warehousing and management in place, maintaining a premium presentation.
• Support national operations in managing product stock carefully.
• Maintain and manage program tools, the mini fleet and other branded items to a premium standard.

Requirements

• You have 2+ years of marketing experience.
• You have experience leading teams and managing people.
• You think strategically, take initiative and ownership, and get things done.
• You are a strong networker with excellent communication skills who can open doors and get people excited about an idea.
• You have a can-do attitude, pursue perfection and care about detail in every project.
• You lead and motivate people and build a team culture.
• You bring analytical, planning, budgeting and project management skills.
• You are creative, with a record of turning ideas into action and measuring results.
• You hold a Bachelor's degree or have equivalent work experience.
• You must be fluent in English; additional language skills are an advantage.
• You communicate well, including presenting and training others.

Conditions

This role is open only to U.S. citizens, U.S. permanent residents, or people currently authorized to work in the United States on a valid visa.

The base salary is $65,000 - $85,000 plus cash incentives, and offers may vary based on work experience.

The base pay range is subject to change and may be modified.

The role is based in the field, on campus and in market.

Benefits

• Comprehensive medical, dental and vision plans, 401k match, family leave, PTO and paid holidays, pet, legal and life insurance, and tuition reimbursement.
• Benefits may vary depending on the nature of your employment and or work location.