PPC Associate

Description

The role sits in the Global Media Activation team and supports LEGO.com, the online business and wider brand-building goals through performance data.

It is a permanent position with a particular focus on improving retail performance across the Americas.

The Paid Search team sits within Global Media Activation and reports to its senior manager.

Responsibilities

• Find ways to improve performance at each stage of the paid search funnel.
• Build, launch and monitor search, display, shopping and YouTube campaigns.
• Handle day-to-day campaign activity on Google and Microsoft advertising platforms.
• Report results and practical recommendations to internal partners.
• Work with channel specialists to find new performance opportunities in global markets, with a main focus on the Americas.
• Help lift global campaign performance, starting with the Americas.
• Support projects tied to the team's 2027 strategic goals.
• Over your first year, learn the team's systems, deliver work reliably and contribute to shared performance targets.
• As your experience grows, help shape projects that support the team's 2027 priorities.

Requirements

• You have managed paid search campaigns, either at an agency or in an in-house digital marketing role.
• You have built account and keyword strategies using remarketing, performance targets and automation tools, including Google Shopping.
• You have launched and optimised ads through Google Ads and Microsoft Advertising.
• You have created audience segments in Adobe Analytics or Google Analytics and used them to optimise and evaluate campaigns.
• You have split campaign budgets across planned activities, profitability measures and sales-growth outcomes.
• Nice to have: experience building performance dashboards in Tableau, Power BI, Looker Studio or Omniscope.
• Nice to have: experience running global paid search campaigns with market-specific content or localised language.
• Nice to have: experience operating bid-management platforms such as Search Ads 360, Skai or Marin.
• A background in paid search or a closely related digital marketing role is welcome, but what counts most is turning campaign activity into measurable gains while you keep learning.
• You work well on your own, stay close to colleagues and the Americas retail team, and communicate clearly. You are happy to contribute without seeking the spotlight.

Conditions

The salary range is $68,330.00 to $102,494.00. Pay depends on expected responsibilities, market benchmarks, organisational constraints, prior experience, skills, expertise, location and internal equity. Full pay details, including benefits, are shared when the offer is finalised.

The role is hybrid. The workplace is the office, store or factory named in the advert.

No relocation assistance is offered.

Applications are reviewed on an ongoing basis. The company may amend or withdraw the job at any time, including before the advertised closing date, so apply early if you are interested.

The company is committed to equal opportunity and equal pay for all backgrounds.

Benefits

• Enhanced paid family care leave.
• Life and disability insurance.
• Access to the Headspace app and wellbeing programmes run by local teams.
• Colleague discount from day one.
• Bonus scheme: if goals are met and you are eligible, you will share in the reward.
• Best of Both hybrid model: up to two days per week working from home, with the details agreed with your people leader.
• Annual Play Day, support for family life of all kinds, and a focus on building a sustainable future.