Paid Social Manager

Description

The Paid Social Manager leads paid social strategy, campaign execution, and performance optimization for pharmaceutical and healthcare clients. This role manages campaigns across Meta Ads Manager and LinkedIn Campaign Manager, translating audience insights and performance data into measurable business outcomes. Working closely with clients, Media, Strategy, and Creative teams, the Paid Social Manager oversees campaign delivery, reporting, regulatory considerations, and the development of paid social specialists.

Responsibilities

• Lead paid social strategy and campaign planning for pharmaceutical and healthcare clients across Meta Ads Manager and LinkedIn Campaign Manager, aligning audience targeting, channel investment, and campaign KPIs with client objectives.
• Manage campaign setup, creative trafficking, audience targeting, budget allocation, bidding, and ongoing optimization to improve delivery, efficiency, and performance against agreed KPIs.
• Analyze paid social performance data, prepare recurring KPI reports, and present actionable recommendations to clients and internal stakeholders to inform campaign decisions and continuous improvement.
• Oversee campaign quality, brand safety, and pharmaceutical advertising compliance considerations, partnering with internal teams and platform representatives to resolve delivery issues and evaluate emerging platform capabilities.
• Coach and develop paid social specialists through campaign reviews, structured feedback, and platform training, strengthening execution quality and consistency across client accounts.

Requirements

• Required:
• 5+ years of experience in digital advertising, including developing, executing, and optimizing paid social campaigns with demonstrated ownership of campaign strategy, budgets, and performance outcomes.
• Hands-on experience using Meta Ads Manager and LinkedIn Campaign Manager to configure targeting, manage campaign delivery, optimize bids and budgets, and evaluate results against defined KPIs.
• Experience managing paid social advertising for pharmaceutical or healthcare clients, including applying brand safety practices and working within regulated advertising review processes.
• 2+ years of client-facing experience presenting paid social strategies, campaign performance reports, and data-supported optimization recommendations to client stakeholders.
• Demonstrated experience using paid social performance metrics, including reach, engagement, CTR, CPC, and conversions, to prepare reports and identify opportunities for campaign improvement.
• Experience coaching or supervising paid social specialists, with examples of providing campaign feedback, reviewing deliverables, or developing team capabilities.
• Desired:
• Comfort and enthusiasm for using AI as a regular part of how work gets done.
• Experience using social listening platforms, social media management tools, or analytics dashboards to support audience research, campaign measurement, or reporting.
• Knowledge of pharmaceutical advertising regulations, including OPDP requirements, fair balance considerations, and healthcare promotional review processes.
• Experience evaluating emerging paid social platforms, advertising formats, or platform beta opportunities for healthcare or pharmaceutical campaigns.
• Experience applying responsible AI practices or AI-enabled tools to improve media planning, reporting, audience analysis, or operational workflows.
• Experience developing paid social processes, training resources, or channel capabilities across multiple client accounts.
• Additional Information
• This posting is for an existing vacancy at Klick.
• The base salary range for this position is between CAD $80,000 - $95,000. The final amount offered will be determined based on several factors such as a candidate's work location, their unique skill set, education, and prior work experience.
• LI-Hybrid LI-AA1
• Our Commitment to Inclusion
• Klick is consciously creating a culture where everyone can thrive and grow in their careers. We believe that our best work comes from our diverse backgrounds, perspectives, and skills. We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of color, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities. We're also committed to developing an inclusive, barrier-free recruitment process and work environment. Should you require any accommodation, please contact us at careers@klick.com and we will work with you to meet your accessibility needs and ensure you have a positive experience.
• Klick uses an AI-powered tool as part of an automated process to support our hiring process by analyzing your experience, skills, and qualifications to help identify alignment with role requirements. Please note that the tool does not make final decisions or automatically disqualify candidates. Hiring decisions are made by our team, with thoughtful human judgment and oversight. We are committed to fair and transparent hiring practices and have implemented safeguards to help mitigate bias and support compliance with applicable laws. If you have questions, accessibility needs, or concerns about the use of this tool, please contact us.
• Company Description
• The Klick Group —comprising Klick Health (including Oxford PharmaGenesis, Klick Katalyst, and btwelve), Klick Media, Klick Applied Sciences (including Klick Labs), and Klick Consulting—is an ecosystem dedicated help life sciences brands achieve their full potential through best-in-class marketing and advertising, media, medical affairs and communications, market access, real-world evidence, and technology and analytics consulting — powered by 500+ in-house medical experts and award-winning data science and AI capabilities. Founded in 1997, we have offices in Toronto, New York, Oxford, London, Cambridge, Cardiff, Melbourne, Philadelphia, Saratoga Springs, São Paulo, and Singapore. One of the most-awarded health agencies on the planet, Klick is consistently recognized for its people-first culture as a Great Place to Work, Best Workplace for Women, Best Workplace for Inclusion, Most Admired Corporate Culture, and FORTUNE Best Workplace in Advertising. Klick also recently made history as Cannes Lions Healthcare Agency of the Year, Healthcare Network of the Year, and Independent Agency of the Year – Health.
• About Klick Media
• Our Media Craft ensures that Klick’s work reaches the right audiences at the right moments. This craft combines audience insight, data, and technology to drive measurable impact. Media teams continuously test, learn, and optimize to improve performance. Their work connects strategy and creativity to real-world results.