Paid Social Coordinator

Description

The Paid Social Coordinator supports the execution, optimization, and reporting of paid social campaigns for healthcare brands, with a focus on the US market. This role helps translate media plans into platform builds, ensures campaigns are set up accurately, and improves performance through structured testing and analysis. The Paid Social Coordinator partners with Media Planning and Analytics to align targeting, measurement, pacing, and insights across campaigns. Success is defined by operational accuracy, on-time delivery, and measurable performance improvement across active accounts.

Responsibilities

• Build and launch paid social campaigns across platforms such as Meta (Facebook/Instagram), LinkedIn, X, Snapchat, and Pinterest, including QA and setup validation.
• Manage daily optimizations (audiences, creative rotation, placements, bidding) and document changes aligned to campaign goals and learning agendas.
• Monitor budgets and pacing, flag risks early, and coordinate adjustments with Media Planning and Client Services.
• Analyze performance using platform reporting and spreadsheets (Excel) to produce client-ready reporting, insights, and recommendations.
• Support paid social operations including invoicing inputs, trafficking details, and maintaining organized documentation across multiple campaigns.

Requirements

• Required :
• 6+ months hands-on experience executing paid social campaigns in at least one major platform (Meta Ads Manager, LinkedIn Campaign Manager, X, Snapchat, Pinterest) with examples of work completed.
• Education in Digital Marketing, Advertising, Media Studies, Communications, or equivalent practical experience, demonstrated through projects, internship/co-op, or portfolio.
• Proficiency in Excel for reporting and analysis (pivot tables, formulas, lookups) used in a professional or academic setting.
• Experience managing multiple priorities with strong QA habits (checklists, naming conventions, version control) and a track record of error reduction or on-time delivery.
• Ability to collaborate with cross-functional partners by sharing clear campaign updates, performance summaries, and next steps (written or presentation format).
• Desired:
• Comfort and enthusiasm for using AI as a regular part of how work gets done.
• Experience supporting US-market campaigns and adapting targeting, creative, and measurement approaches to US audiences.
• Exposure to regulated/healthcare marketing workflows, including review/approval steps and documentation requirements.
• Familiarity with measurement concepts (pixels, events, UTMs, conversion APIs) and partnering with analytics teams to validate tracking.
• Experience with paid social reporting and billing/invoicing coordination, including budget tracking and reconciliation support.
• Additional Information
• This posting is for an existing vacancy at Klick. The base salary range for this position is between CAD 50,000 - 60,000 per year. The final amount offered will be determined based on several factors such as a candidate’s work location, their unique skill set, education, and prior work experience.
• Our Commitment to Inclusion
• Klick is consciously creating a culture where everyone can thrive and grow in their careers. We believe that our best work comes from our diverse backgrounds, perspectives, and skills. We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of color, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities. We're also committed to developing an inclusive, barrier-free recruitment process and work environment. Should you require any accommodation, please contact us at careers@klick.com and we will work with you to meet your accessibility needs and ensure you have a positive experience.
• Klick uses an AI-powered tool as part of an automated process to support our hiring process by analyzing your experience, skills, and qualifications to help identify alignment with role requirements. Please note that the tool does not make final decisions or automatically disqualify candidates. Hiring decisions are made by our team, with thoughtful human judgment and oversight. We are committed to fair and transparent hiring practices and have implemented safeguards to help mitigate bias and support compliance with applicable laws. If you have questions, accessibility needs, or concerns about the use of this tool, please contact us.
• Company Description
• The Klick Group —comprising Klick Health (including Klick Katalyst and btwelve), Klick Media Group, Klick Applied Sciences (including Klick Labs), Klick Consulting, and Klick Ventures—is an ecosystem dedicated to realizing the full potential of our people and clients in life sciences. Founded in 1997, we have offices in New York, Philadelphia, Saratoga Springs, Toronto, London, São Paulo, and Singapore. Consistently named a Best Managed Company, Most Admired Corporate Culture, and Great Place to Work, Klick is committed to fostering a high-performance, people-first culture with creativity, collaboration, innovation, and impact across everything we do.
• Abou Klick Media
• Klick’s Media Craft delivers media strategy, planning, buying, and measurement for healthcare brands. The team is responsible for driving return on media investment through audience insight, testing, and performance optimization. Media partners with Analytics, Creative, and Client Services to connect brands with patient and HCP audiences across channels. Work is grounded in measurable outcomes, platform expertise, and clear, client-ready reporting.