Marketing Director, Capital Markets and Agency Leasing

Description

The role leads the strategic marketing plan for the Americas Capital Markets and Agency Leasing businesses, working alongside the Global Marketing & Research group.

The aim is to build marketing that connects with clients and prospects, supports revenue growth, and raises brand awareness.

Responsibilities

• Build, run, and keep improving a strategic marketing plan that includes specific campaigns and supports the company's business goals.
• Tailor marketing to each Capital Markets vertical, taking into account its clients, focus, and market pressures.
• Track campaign results and use the analysis to adjust and improve strategy.
• Work with business leaders to set objectives and link marketing work to revenue growth.
• Advise leadership on marketing strategy and how it affects profitability.
• Use competitor, client, and market insight to shape strategy and decide where marketing spend goes.
• Balance long-term initiatives with short-term responses to market needs.
• Work with internal Marketing & Research teams to combine digital, creative, communications, and research work into content plans.
• Create high-impact content that supports clients throughout their relationship with the company.
• Exchange best practices and competitive intelligence with marketing leaders in other service lines.
• Stay current on industry trends, client needs, and competitors so you can guide the business as a thought leader.
• Spot market opportunities and risks early and turn them into strategic advice.
• Use key performance indicators to measure results and decide where resources go.
• Lead marketing initiatives, keeping them within corporate guidelines and applying global brand standards consistently.
• Manage the marketing budget and make sure all work is delivered on schedule and within budget.

Requirements

• A bachelor's degree in marketing, communications, business, or a related field is required.
• 8+ years of marketing experience, preferably in commercial real estate, capital markets, private equity, or investment management.
• Prior experience at a leading institutional real estate capital markets or investment banking firm is strongly preferred, such as Eastdil Secured, Greenhill, Goldman Sachs, Morgan Stanley, Jefferies, KeyBanc Capital Markets, or Wells Fargo.
• A proven record in marketing strategy and in advising C-suite leaders on business strategy, positioning, and market exposure.
• A proven record as the lead marketing person for an office, region, or revenue-focused business group.
• A record of running advertising, public relations, events, and business development.
• Strong skills in Microsoft Office Suite and Adobe Creative Suite.
• Experience with digital marketing tools and strategies, including analytics and optimization.
• Strong project management and organisation skills, with the ability to juggle several priorities.
• Experience building budgets and meeting financial targets.
• Excellent written, verbal, and presentation communication, and the ability to work effectively with clients and stakeholders at every level.
• Strong analytical and problem-solving skills with a conceptual approach.
• Proven leadership, including managing stakeholders, building relationships, and influencing peers and senior leaders.
• Ability to work well in diverse cultural and educational settings.
• A track record of introducing and enforcing marketing procedures and delivering measurable results.
• High confidence and adaptability, with the ability to lead teams in dynamic, fast-moving settings.

Conditions

The base pay range is $144,500.00 to $170,000.00.

Final pay depends on factors such as whether a collective bargaining agreement applies, the work location, local market rates, and the candidate's experience and qualifications.

Pay may also vary by location, hire date, total hours worked, job type, business line, and collective bargaining coverage.

The company will not pay less than the minimum wage for this role.

The company is an equal opportunity employer and does not tolerate discrimination of any kind.

Benefits

• Eligible employees can enrol in health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life and disability insurance, and paid and unpaid time away from work.