Vice President, Influencer Marketing (Consumer)

Description

The role starts around January 2027.

The company is a full-service marketing-communications firm with more than 700 strategists and storytellers. Its work spans consumer, technology, climate and sustainability, education, healthcare, philanthropy, real estate, travel, hospitality, and arts and culture.

Since 2022 the company has acquired nine firms, among them BerlinRosen, Civitas, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also started Brightmode, a talent acquisition firm for communications professionals.

The company asks people of every background and ability to apply. It wants a diverse staff built from high-quality creative professionals with varied experience, and it supports staff in growing and moving up.

The Vice President, Influencer Marketing will lead bold, strategic creator, influencer and celebrity programs that stand out culturally and produce measurable business results. The role suits a cross-industry leader who works across earned, owned and paid media and builds first-to-market programs that earn headlines, shape conversation and create omnichannel impact.

The ideal candidate is a modern influence architect who turns brand goals into culturally relevant stories, scalable creator networks and fully integrated campaigns linking social, PR, experiential, partnerships and performance marketing.

Responsibilities

• Design and lead integrated creator, influencer and celebrity strategies across industries that combine organic storytelling with paid amplification to grow awareness, engagement and measurable business impact.
• Build first-to-market programs with cultural relevance that earn headlines, social conversation and press coverage beyond native platform content.
• Create omnichannel ecosystems that join social, PR, experiential, partnerships and media into single brand moments.
• Advise senior clients on influence strategy, including creator partnerships, celebrity collaborations, platform innovation and trend forecasting.
• Run high-profile campaigns from concept to delivery, covering casting, talent negotiation, contracts, content oversight and amplification.
• Build and maintain relationships with creators, celebrities, talent agencies and platform partners in every category.
• Turn brand objectives into creator-led storytelling frameworks that deliver cultural relevance and commercial results.
• Coordinate paid and organic work so content performs well, reaches the right audience and amplifies across channels.
• Work closely with PR, media, experiential, content and growth teams so influencer work supports wider communications and business goals.
• Track performance across awareness, engagement, earned impact and conversion, and use the findings to refine strategy and return on investment.
• Support new business pursuits by presenting influencer and creator work as both a standalone growth driver and a strong integrated channel.

Requirements

• At least 8 years leading strategic creator, influencer, celebrity or brand partnership programs across several industries.
• A record of building innovative, first-to-market programs that produce cultural impact and measurable business results.
• A deep grasp of the modern influence ecosystem, including organic content, paid amplification, performance marketing and platform-specific optimization.
• Experience combining PR-led storytelling with data-driven paid strategy to maximize reach and return.
• Experience managing influencer budgets and handling talent and legal contracts, including negotiating fees, scopes, usage rights, deliverables and partnership terms.
• An established network across creators, celebrities, talent agencies, platforms and cultural tastemakers.
• Strong executive presence and client counsel skills, with the ability to turn emerging trends into practical strategic recommendations.
• A proven ability to run omnichannel programs that link digital and in-person experiences.
• Solid business judgment, including budget oversight, contract negotiation, forecasting and performance reporting.
• A creative, entrepreneurial thinker who works well in quick-moving, collaborative settings and pushes programs past what is expected.
• A genuine interest in emerging platforms, technologies and cultural shifts, and the skill to apply them so brands stand out in the market.

Conditions

This role is based in the New York, N.Y. office on a hybrid schedule, with staff in the office 3 days per week.

Salary is $135,000 to $155,000, based on experience and skills, plus eligibility for an end-of-year bonus tied to firm, team and individual performance.

The company is an equal-opportunity employer.

Benefits

• Eligibility for an end-of-year bonus based on firm, team and individual performance.