Senior Marketing Automation Specialist

Description

The company runs a large sports fan platform, with CRM covering over 100 million fans and more than 900 e-commerce sites for major leagues, teams and colleges.

This is a senior role embedded in an agile, marketing-led CRM team. You will own triggered journeys, personalised content and the data integrations behind them, built on Adobe Journey Optimizer and Adobe Experience Platform and connected to an in-house commerce platform.

Success is judged by delivered results and measurable outcomes.

Responsibilities

• Work with marketers, analysts and technical leads to test assumptions and agree the solution design before building, so everyone shares ownership of the outcome.
• Document journey logic, templates and data setup so teammates can extend and maintain your work.
• Track work in Jira and GitHub, and apply solid CI/CD and agile practice that sets the standard for the team.
• Build real-time and batch journeys triggered by fan behaviour, such as cart abandonment, browse retargeting, purchases, price changes, inventory signals, loyalty milestones and live game results.
• Build responsive email, SMS and push templates and reusable components in HTML, CSS and Handlebars, personalised by team, league, player, purchase history and behaviour.
• Design and run A/B and multivariate tests on content and journey logic to lift engagement and conversion.
• Trace fan-facing delivery problems to their root cause by following a profile through a journey, reading event payloads and finding out why a fan did or did not qualify.
• Extend XDM schemas, set up event and profile ingestion, and build audiences from upstream commerce and fan events where out-of-the-box features fall short.
• Connect the marketing stack to surrounding systems through REST APIs to support data flows that standard connectors cannot handle.
• Weigh trade-offs across journey design, data modelling and integration patterns before choosing a build approach.
• Look for ways to use new tools, AI capabilities and platform features to make journeys more sophisticated, personalisation deeper and operations more efficient.
• Take journey, template and fragment changes from requirements through to production, with no gaps between design, build and release.
• Manage code in GitHub with CI/CD practice, keeping every release well checked.
• Turn marketers' business problems into complete technical solutions and own them end to end.
• Track, prioritise and deliver work in Jira in a fast-moving agile setting.

Requirements

• 5+ years designing and building personalised, real-time customer journeys on an enterprise marketing platform such as Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze or Iterable. Depth of journey design and behaviour-driven architecture counts for more than the specific platform.
• Proven record building behaviour-driven programmes, such as abandoned cart, browse retargeting and replenishment, rather than only scheduled batch sends to static lists.
• Experience with custom data models and integrations, including event ingestion, profile data management and API connections beyond standard connectors.
• Strong HTML and CSS for responsive email, plus working knowledge of at least one templating language such as Handlebars, AMPscript, Liquid or Jinja.
• Proven ability to solve complex journey and data problems on your own by tracing profiles, reading event payloads and finding root causes.
• Clear written and spoken communication, with the ability to gather requirements from marketers and explain technical trade-offs to non-technical people.
• Experience managing code in GitHub with CI/CD practice and tracking work in an agile tool such as Jira.

Conditions

Hybrid. The primary place of work is the company's Redwood City, CA office, subject to the current hybrid work policy. The role currently requires in-office presence on Tuesday, Wednesday and Thursday.

Base pay range is $115,000 - $165,000 USD. This covers base pay only and excludes short-term or long-term incentive pay. Final base pay depends on factors such as location, experience, qualifications and training.

The company is an equal opportunity employer and welcomes applications from all backgrounds.

Benefits

• Eligible for short-term and long-term incentive compensation in addition to base pay.