Marketing Coordinator

Description

The company is the global leader in licensed sports merchandise, running a vertically integrated platform that designs, makes and delivers officially licensed apparel, jerseys, headwear and collectibles for leagues, teams and events worldwide.

It runs more than 900 e-commerce sites and sells across digital, in-venue and retail channels in over 180 countries, supplying official fan products for many of the world's best-known sports properties.

This role sits within WinCraft, one of the company's brands, and supports marketing across its full distribution portfolio.

You will support the planning and delivery of marketing work across every sales channel, helping shape brand positioning, graphics and campaigns. You will work with the Director of Marketing to turn strategy into project plans, creative output and cross-team workflows covering digital campaigns, social media, copywriting, sales decks and catalog content. The role uses data, automation and AI-driven insights.

Responsibilities

• Work with Sales, Art, Licensing and other departments to handle marketing requests and agree campaign goals, keeping delivery on time and on brand.
• Help the Director of Marketing keep all materials, messaging and project timelines on brand.
• Support Marketing Specialists with merchandising setups for internal spaces, trade shows and other company projects.
• Write and update product copy and bullet points for WinCraft products in digital and print, keeping details accurate and consistent for shoppers.
• Grow WinCraft's presence on Facebook, Instagram, TikTok and other relevant platforms to boost engagement and reach.
• Gather details such as item setups, pricing, and team and product selections for catalogs, sales decks and other large customer-facing projects.
• Track platform performance and find ways to increase audience engagement online.
• Use AI tools to produce high-quality, on-brand content at volume across digital and print.
• Find ways to simplify marketing workflows and speed up campaign production and cross-team communication.
• Restock catalogs and samples in the office and at trade shows, spotting gaps and fulfillment needs early.
• Help with creative or production art requests as business needs change, adjusting quickly when priorities shift.
• Build and maintain the WinCraft marketing calendar, including requests for digital marketing, flyers, sell-sheets, web images, customer image requests, catalog PDQs and fixture designs, and customer presentation decks.
• Run day-to-day coordination of marketing projects from concept to launch, including eblasts, go-to-market campaigns, product rollouts and seasonal promotions.
• Gather marketing materials, schedules, special events and opportunities into a master calendar and campaign schedule.
• Use company guidelines and data to decide which teams and products are included in marketing initiatives.

Requirements

• 2, 5 years of professional experience in marketing or creative support, managing several projects and deadlines at once.
• Proficiency in Adobe Illustrator, Photoshop, InDesign and other Creative Cloud programs.
• Strong presentation and storytelling skills, with experience building customer-facing sales decks and marketing materials.
• Excellent verbal and written communication, including copywriting for digital and print.
• Proven ability to work across teams and communicate clearly with senior management, sales and creative departments.
• Strong organization and close attention to detail, staying focused and balancing competing priorities in a fast-paced setting.
• Able to work independently and with others, proactively spotting and solving problems.
• Associate's degree in Marketing, Business, Communications or a related field.
• Willingness to apply AI and technology to improve efficiency, quality and results.
• Use data and digital tools to inform decisions and improve performance.
• Curiosity and adaptability in adopting new technologies and ways of working.
• Help build a culture of innovation and continuous improvement.

Conditions

This is an onsite role in Winona, MN.

Base pay is $19 to $23 USD per hour. This covers base pay only and excludes short-term or long-term incentives. Final pay depends on factors such as location, experience, qualifications and training.

The company does not ask candidates for money, banking details or other sensitive personal information during interviews. Report any suspicious recruiting message claiming to be from the company rather than replying.

The company is an equal opportunity employer.

Benefits

• Details of benefits are available on the company's benefits site.