Chief Marketing Officer, Factor Europe

Description

About Factor

Factor is the 1 ready-to-eat brand for people who see personal health as a key ingredient to achieving their goals. Developed by chefs and dietitians, Factor makes healthy eating effortless, enjoyable, and full of flavor. Part of the HelloFresh Group, Factor is the fastest-growing business in the group, and we are now building the next chapter in Europe.

About the role

We are looking for a senior marketing leader to own Factor's European growth. You will run the full marketing agenda across multiple markets: acquiring new customers efficiently, owning the P&L across countries, and building the partnerships and channels that will take Factor beyond direct-to-consumer. This is a lean, flat team that moves fast. You will have full accountability for European decisions, and you will work directly with the leadership team to shape where the business goes next.

Responsibilities

• Scale new customer acquisition at efficient CAC. Own the social-first growth engine (Meta, influencers, and partnerships) and keep it efficient as spend grows significantly.
• Own the P&L across multiple markets. Set and deliver marketing plans, targets, and budgets, and make the trade-offs between markets and channels.
• Grow the partnerships network. Expand our rolodex of influencers and strategic partners that feed the acquisition engine.
• Lead creative with a clear point of view. Oversee creative functions and set a direction for how Factor shows up for customers.
• Partner with finance. Work with finance on business planning, forecasting, and end-to-end customer retention.
• Prepare new growth channels. Build toward new distribution channels such as retail and B2B over the next 12 to 18 months, establishing revenue lines beyond direct-to-consumer.
• Build and lead a lean, high-performing team. Create clear accountability and keep the organization flat, adding capacity only where the opportunity is clear.
• What you'll bring
• Senior marketing leadership at a scaled European subscription or e-commerce brand , with a track record of growing new customer volume at efficient acquisition costs.
• P&L ownership across several countries. You have been accountable for results, not only for marketing activity.
• General management experience. This can come from business, strategy, or consulting roles, or from end-to-end management, including at a smaller company.
• Multi-market exposure. You have led or covered several markets as part of your scope.
• Hands-on leadership. You are comfortable diving deep yourself and are not only a manager of managers. Earlier-stage or high-growth experience is a strong plus.
• Data-driven judgment. You are fluent in data and use it to make fast, clear decisions.
• Speed and agility, relentless prioritization, and a growth mindset. You thrive in fast-moving environments and focus on what moves the business.
• Customer centricity. You put the customer at the center and work well across functions, including operations and finance.

Benefits

• Enjoy 20% off HelloFresh and 40% off Factor subscriptions.
• Access the "Benefits at Work" platform for discounts on brands like Nike, Bol.com, and IKEA.
• You'll receive a HelloFresh laptop and phone.
• Build your future with a pension plan through Aegon Cappital (age-based rates, 50/50 split).
• Receive a 7,5% discount on additional health insurance at Zilveren Kruis (2026), plus free access to Headspace and OpenUp.
• Get discounts on ClassPass and gym memberships via Bedrijfsfitness Nederland, plus free bootcamp classes (Amsterdam).
• Benefit from a flexible hybrid work setup with a €2.45 daily remote work allowance.
• Start with 24 days of annual leave (pro-rata), plus one additional day per year of service (up to 30 days total).
• Full reimbursement for 2nd-class public transport to the office, and €0.23 per km for car/bicycle travel.
• Participate internal/external opportunities aligned with our Job Framework, and join our cross-market mentoring program.
• Enjoy fresh homemade lunches in the office (€20/month), weekly vrij-mi-bo (Friday drinks), quarterly strategy sessions, and team events.