Senior Global Marketing Manager (Molecular)

Description

The company develops solutions for scientific challenges such as protecting the environment, food safety and finding cancer cures.

This role sits in the transplant diagnostics division and focuses on growing adoption of molecular diagnostic products used in transplant and clinical testing.

You will find markets that are not yet served, set out expansion plans, and build adoption frameworks that can scale across regions.

Responsibilities

• Find untapped market segments and define the strategies needed to enter them.
• Build market stories and launch campaigns that turn complex science and clinical value into demand programs.
• Work with Medical Affairs, MSLs, HEOR/MAVE and regional teams to set evidence needs, plan clinical education and build activation playbooks for each region.
• Write persuasive content for digital, video, email and sales enablement channels.
• Keep non-promotional clinical education compliant.
• Run integrated campaigns from strategy through execution, measure results and adjust them to meet revenue targets.

Requirements

• An advanced degree with 6 years, or a bachelor's degree with 8 years, of product marketing in molecular diagnostics, IVD, genomics or clinical diagnostics.
• Preferred: a degree in life sciences, molecular biology, immunology, marketing or a related field.
• Strong skill in market creation, segmentation and long-range planning, including sizing markets and identifying growth segments.
• A track record of spotting barriers to adoption and setting strategies to overcome them in clinical and diagnostic markets.
• Experience working with Medical Affairs, MSLs, HEOR or clinical teams to build evidence roadmaps and clinical validation plans.
• Ability to build scalable frameworks and activation playbooks that work across different regulatory environments.
• A proven record of leading global product launches and campaigns from planning through to sales enablement handoff.
• Expertise in storytelling and content across long-form, short-form, digital, video and email.
• A solid grasp of customer journey marketing and demand generation tied to revenue goals.
• Skill in writing compliant, non-promotional clinical education and market-conditioning content.
• Preferred: experience with molecular diagnostics technologies (NGS, PCR, genotyping) and transplant diagnostics applications (HLA, histocompatibility).
• Analytical skill to read scientific and technology trends and spot competitive opportunities.
• Ability to turn complex science and clinical concepts into commercial value propositions.
• Excellent collaboration across matrixed global organizations.
• Advanced proficiency with digital marketing tools and emerging techniques, such as generative AI and answer engine optimization.
• Strong project management and performance measurement skills.
• Clear communication and presentation skills for clinical and commercial stakeholders.
• Ability to travel up to 25-30% internationally.
• English language proficiency required; additional languages beneficial.
• Must be legally authorized to work in the United States without sponsorship.

Conditions

Standard Monday to Friday schedule.

Office-based work environment.

The estimated salary range for this role based in Indiana is $129,200.00 to $193,850.00.

May be eligible for a variable annual bonus based on company, team and/or individual performance, in line with company policy.

Benefits

• A choice of national medical and dental plans, plus a national vision plan with health incentive programs.
• Employee assistance and family support programs, commuter benefits and tuition reimbursement.
• At least 120 hours of paid time off, 10 paid holidays a year, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability, per company policy.
• Retirement and savings options, including a competitive 401(k) plan for U.S. employees.
• An Employee Stock Purchase Plan (ESPP) letting eligible staff buy company stock at a discount.