Director, Marketing & Account Strategy

Description

The company is a media business with 30 brands that reach nearly 130 million people each month.

Its teams pair journalism and cultural storytelling with technology, data and commerce to serve audiences across generations and around the world.

This role builds marketing programs for partners, turning audience insight and bold ideas into connections between brands and their customers across platforms.

Responsibilities

• Build a marketing strategy for each partner, combining digital, print, social, custom and native content, tailored experiences and data-driven direct marketing.
• Shape strategy and creative ideas into proposals, presentations, sell sheets and other materials that show the value of the company's solutions.
• Use client, category, industry, audience and market insight to spot opportunities and make marketing recommendations that stand apart.
• Work with teams across the company's brands and the wider organization to lead marketing projects for clients, prospects and internal audiences.
• Hand sold programs to post-sale teams with the context and materials they need to deliver the strategy and meet or beat client expectations.
• Hold strategy, writing, design and execution to a high standard so the work matches the quality of the company's brands.
• Act as a strategic leader in your group by tracking client needs, industry trends, competitors and best practices, and turning them into opportunities.
• Build relationships with third-party organizations and vendors that can widen the company's integrated marketing capabilities.

Requirements

• 5+ years of experience in marketing, account strategy, branded content, media, advertising or a related field, covering both strategy and execution.
• A track record of building integrated marketing programs across several channels and shaping ideas into clear, persuasive stories.
• Strong analytical, problem-solving and strategic thinking, with the resourcefulness to turn client and market insight into practical solutions.
• Excellent writing, communication and presentation skills, including strong copywriting and the confidence to influence and present to senior stakeholders.
• Ability to juggle several priorities, adapt to change and work well with a team in a quick-moving environment.
• A proactive, solutions-focused approach, with the curiosity, drive and follow-through to take ideas from concept to finished work.
• Proficiency in Microsoft Office and Keynote.
• Plus: understanding of or interest in editorial products and the youth and wellness industries.

Conditions

Based in New York City, with office attendance four days per week.

Base salary range: $101,000 - $116,000 USD, the company's good-faith estimate for this role in the posted location at the time of posting.

Final starting pay depends on lawful, non-discriminatory factors such as skills, experience, training, certifications, education, location and market conditions.

Hybrid work is offered, so you can balance your career with personal commitments.

Benefits

• Work alongside top professionals across media, advertising, technology, fashion, lifestyle and publishing.
• Access to training programs, hands-on workshops and industry events.
• Employee Resource Groups that help build a welcoming, inclusive workplace.
• Medical, dental and vision insurance from Day 1.
• Competitive financial benefits, including a 401(k) plan with a generous company match.