Director, B2B Growth Marketing (Hybrid)

Description

Based in San Francisco, CA, this hybrid role requires 2 days per week in the office.

The company has served millions of diners and more than 70,000 restaurant partners for over 25 years. It is part of a publicly listed group on NASDAQ. Its technology helps restaurants manage their teams, guests, and finances, and helps diners find and book tables.

The team is part of a global group that includes a portfolio of metasearch brands.

You will lead the growth function that helps restaurants find, adopt, and expand their use of the company's products. The role covers self-serve and sales-assisted paths and is accountable for pipeline, conversion, and revenue across Independent and Enterprise restaurants. You will manage a team of 8 within the core growth function. The role suits a leader who can set strategy, make hard investment trade-offs, and develop a strong team.

Responsibilities

• Define the B2B growth strategy and operating plan for Independent and Enterprise restaurants, turning company goals into priorities, targets, and investment choices.
• Own performance across the full funnel, for both self-serve and sales-assisted paths, from acquisition and activation through opportunity creation, conversion, retention, expansion, and revenue.
• Lead, coach, and grow a team of 8, setting clear ownership and high standards.
• Build one connected growth system across the customer journey, directing SEO, lifecycle, paid marketing, web, and marketing operations as linked parts rather than separate channels.
• Create a performance framework the business trusts, working with Sales, Product, Engineering, Analytics, and Finance to improve measurement, customer progression, pipeline quality, and conversion.
• Set budgets, prioritize experiments, and apply data, automation, and AI with judgment to raise growth efficiency and decide when to scale, change, or stop.

Requirements

• 8+ years in B2B growth, demand generation, performance marketing, revenue marketing, or a related field, with proven ownership of pipeline, conversion, and revenue results.
• 3+ years leading a growth or performance marketing team, including developing managers or leading a sizeable team.
• Hands-on experience designing or scaling both self-serve and sales-assisted growth models.
• Strong analytical and technical skills across CRM, marketing automation, attribution, reporting, experimentation, and data quality. You can dig into data, understand the systems behind it, and act on what you find.
• Sound commercial judgment and cross-functional leadership, linking marketing spend to customer value, efficiency, pipeline, and revenue.
• Preferred: experience in B2B SaaS, marketplaces, technology, hospitality, or another complex, multi-segment business.
• Preferred: a track record of building or improving a growth engine across acquisition, activation, conversion, retention, and expansion.
• Preferred: experience using unit economics such as CAC, LTV, payback period, or contribution margin to guide investment.
• Preferred: experience building a disciplined experimentation culture and applying AI or automation to marketing operations and decisions.
• Preferred: experience leading distributed or global teams and influencing senior stakeholders across Marketing, Sales, Product, Engineering, Analytics, and Finance.

Conditions

Hybrid setup with 2 days per week in the San Francisco office.

Some calls, Slack messages, or emails may fall outside regular hours to work with international colleagues, respond to restaurant partners, or handle urgent matters. Local laws always apply.

Base salary range for this US-based role is $185,000-$205,000, set by market benchmarks, location, and experience.

Eligible to be considered for an annual bonus and equity grant.

Massachusetts applicants: a lie detector test cannot be required as a condition of employment, and employers who break this law face criminal penalties and civil liability.

Accommodations are available during hiring and on the job. Ask your recruiter.

Benefits

• Work from almost anywhere for up to 20 days per year.
• Company-paid therapy sessions through SpringHealth and a company-paid Headspace subscription.
• One company-wide week off each year, with the whole team recharging together.
• Paid parental leave, generous paid vacation, and time off for your birthday.
• Paid volunteer time.
• Development dollars, leadership development, and thousands of on-demand e-learning courses.
• Travel discounts and employee resource groups.
• Free lunch 2 days per week.
• Downtown San Francisco office near the Embarcadero MUNI and BART stations, with amenities including a gym and bike parking.
• Health benefits, flexible spending account, retirement benefits, life insurance, and paid time off including sick leave, medical leave, bereavement leave, floating holidays, and paid holidays.