Sr Product Marketing Manager

Description

The semiconductor business unit of the company's materials and structural analysis group provides workflow solutions for yield improvement and failure analysis of semiconductor devices.

Its offerings centre on sample preparation, 3D imaging, metrology and electrical failure analysis, deployed in semiconductor labs and fabs.

The workflows pair localization, preparation and imaging technologies with increasing automation.

This senior role owns the business for products that serve the global semiconductor market.

Responsibilities

• Define requirements for new products and guide their introduction, building customer-value solutions with sales, account, operations and service teams.
• Use customer and market segmentation value models to build growth strategies for current and future products.
• Analyse markets and create go-to-market models and new market strategies to grow the business worldwide.
• With the competitive intelligence team, design and run countermeasures suited to each business segment.
• Work closely with customers, engage key opinion leaders, plan voice-of-customer programmes and pass their input to product marketing.
• Lead projects across several teams and departments without direct authority over them, keeping shared goals on track.
• Deliver strong results through customer-driven solutions that maximise return on investment.
• With the commercial team, write clear product value propositions based on data collection and use-case modelling against customer KPIs.
• Build business cases for the annual operating plan that support growth.
• Give R&D, the product portfolio group and product marketing customer feedback, and link them with customer-facing teams to shape differentiated solutions.
• Advise on the technical direction of product applications, weighing customer requirements against feasibility.
• Run collaboration projects with external partners.
• Turn customer needs into workable solutions and technical specifications.
• With the applications development group, produce current marketing collateral, sales material and sales training content.
• Follow IMS and EMS procedures and manage documentation under them.

Requirements

• You hold a university degree in a scientific field.
• You have at least 8 years of marketing or sales management experience in a technology setting related to semiconductor failure analysis or other markets.
• You have proven knowledge of analytical instrumentation, high-volume manufacturing of capital equipment and related commercial application techniques.
• You have a proven record of influencing an organisation without direct authority.
• You have shown experience building business cases and delivering business goals.
• You are willing and able to travel internationally.
• Preference: an MBA combined with an advanced degree in materials science or a related field.
• Preference: good customer contact in commercial, industrial or academic markets.
• Competencies sought: flexibility, customer focus, technical and functional expertise, planning and organising, business acumen, influencing, getting results, developing capabilities, leadership, collaboration and teamwork, relationship and network building.

Conditions

Standard Monday to Friday schedule.

Based in an office.