Head of Product Marketing (SaaS) - (all genders)

Description

The company works with large e-commerce players, from fashion brands to major online retailers, and is an independent company within the company Group.

The company is moving from a reactive execution model to a platform-led one, with the platform as its main growth driver. This founding role builds the product marketing discipline that links product innovation with commercial growth in a sales-assisted model.

Responsibilities

• Set the product marketing strategy around the platform as a whole, not individual features, as the main driver of growth from new and existing customers, and bring the wider Marketing team along with that shift.
• Own go-to-market strategy end to end across the platform portfolio, coordinating Product, Sales, Customer Success and Marketing around one plan, one timeline and one story.
• Turn a complex, multi-capability platform into positioning and messaging that customers, Sales and Customer Success can present with full confidence.
• Act as the ongoing link between market intelligence, competitor activity and customer feedback on one side and the Product roadmap on the other, so market input shapes decisions early.
• Build the product marketing function and team from scratch, design how launches are sized, resourced and delivered, and turn that operating model into a playbook for the team.
• Report into Marketing, with a permanent seat in Product and Tech planning.
• Lead the go-to-market architecture, narrative positioning and cross-functional change needed to turn platform capabilities and fashion specialisation into clear market leadership.
• The role is highly entrepreneurial and hands-on.

Requirements

• Proven product marketing experience in a multi-product B2B SaaS or B2B platform business, with you having owned positioning and end-to-end go-to-market strategy rather than only running campaigns within someone else's plan.
• Hands-on experience building a product marketing function from scratch, or a clear instinct for setting up frameworks, playbooks and processes on your own.
• Strong storytelling and messaging skills, with the ability to align cross-functional teams around one platform narrative.
• Comfortable leading teams and functions through structural change, motivating people positively and turning strategic mandates into new ways of working across a wider organisation.
• Ability to quickly master complex platform architectures and fashion tech dynamics, and to act with commercial authority from day one.
• Accountable for business results such as message clarity, market reach and launch discipline, rather than activity metrics.
• Proactive and hands-on, able to drive the team's pace, spot opportunities and act on them pragmatically, with a genuine interest in fashion tech and platform ecosystems.

Conditions

Hybrid working in Germany or the UK, with occasional office attendance for important moments.

Up to 30 working days a year of work from abroad.

27 days of vacation a year to start for full-time employees.

Relocation assistance available, subject to prior agreement.

Benefits

• Employee shares programme.
• 40% off fashion and beauty products sold and shipped by the company, 30% off Lounge by the company, and discounts from external partners.
• 2 paid volunteering days a year.
• Family services, including counselling and support.
• Health and wellbeing options, including Wellhub (formerly Gympass).
• Mental health support and coaching.
• Training offerings and biannual peer-to-peer reviews to support your development.
• Ask your Talent Acquisition Partner for more details on the benefits.