Growth Marketing Manager

Description

We’ve signed up to an ambitious journey. Join us!

As Arrive, we guide customers and communities towards brighter futures and more livable cities, it isn’t a challenge just anyone could take on. Luckily, we have something to help us make it happen. Our people and our values. We Arrive Curious, Focused and Together. Just as our entire brand is inspired by the North Star, the shining light leading travelers to their destinations since time began, our values guide us. They help us be at our best. For our customers. For the cities and communities we serve. For ourselves. As a global team, we are transforming urban mobility. Let’s grow better, together.

Why this role is remarkable

As a key member of the growth marketing team at YourParkingSpace, the UK's premier driver network platform, you will play a vital role in our expansion.

You would own our most valuable customers, the drivers who park with us again and again, and be trusted to grow that audience as fast as it will go.

You would look after the whole customer journey: the ad they first see, the site they land on, the product they use, the booking they make again, and the friend they tell about us.

Super users drive a large share of our revenue, so every improvement you make shows up quickly in the numbers.

Responsibilities

• Run cross-channel campaigns alongside our SEO and performance marketing teams to acquire, retain and grow super users, with our brand proposition coming through loud and clear in every one.
• Own, build and run the super user journey in CRM, from first click to first booking, repeat booking and referral.
• Find more people like our best customers, and turn loyal drivers into advocates who recommend us.
• Let the data lead every decision: test before you scale, and stop anything that does not pay its way in new drivers, repeat bookings and net revenue.
• The ideal candidate
• Has 5+ years in B2C growth or lifecycle marketing, owning a customer segment end to end against revenue targets, and is deeply data-led: comfortable in the numbers every day, and never makes a call without the evidence behind it.
• Is obsessed with the customer journey, and notices the small moments that make someone come back or drift away.
• Uses AI as a foundation of how they work, from analysis and insight to building and testing campaigns faster.
• Reporting to the Head of Product Marketing, Driver (UK).
• About Arrive
• Arrive, including brands like EasyPark, Flowbird, RingGo, ParkMobile and Parkopedia, is a leading global mobility platform. Present in over 90 countries and 20,000 cities, the company helps people and decision-makers make smarter decisions about urban mobility and ease the experience of travel worldwide. Arrive delivers a unique combination of the core ingredients to make cities more livable: from smart payments and optimized car parks to data-driven traffic reduction and support for reinvestment in public transport and green space. It’s about more than function, it’s about saving time and simplifying the experience of travel for everyone. Travel is more than a journey, it’s how you Arrive.